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Trust, integrity, credit problem has always been the research focus of domestic and foreign sociologists, psychologists, economists. Tourism market in the moment, the lack of good faith, a crisis of confidence flooding a serious impediment to the formation of the tourism enterprises reasonable competitive landscape, the weakened tourists consumers dominant position. The tourism credibility of relevant administrative departments and many scholars has caused widespread concern in some areas it has issued a travel integrity assessment and management measures, and achieved certain results. However, overall, the tourism market segments, domestic tourism trust research stay in the theory of phase, the lack of a comprehensive, in-depth, systematic study, but also a lack of empirical research support. Therefore, this study will help to improve the tourism research on trust the system, and create a trust policy for travel agents to provide effective theory and practice guidance. Throughout the relevant literature, foreign academic circles the tourism activities of trust has become a system of Research, research method is a combination of theoretical analysis and empirical research, the conclusion of the study has a strong practical significance; domestic tourism academic research research on the issue of trust stays in the drawing board stage, not systematic, the lack of empirical research support. Tourism activities, travel agencies, tourism product supply side, tour guides, tourist destination residents is a core part of the interactive relationship with tourists, is the most frequent and as the interaction between the travel agency services on behalf of tour guides and tourists, tour guides of tourists confidence-building role. Based on the current tourism market in China macroeconomic environment, learn about trust sociology, psychology, economics essence theory, as the research object to participate in domestic package tour visitors, will affect tourism the main trust building factor is divided into intrinsic factor and external factors, internal factors are the main factor related to the tourism body, the external factor by the tourism object factors and the macro-tourism environment factors. Based on the survey data, the departure from the point of view of tourism the main focus of discussion to explore effective strategies to build trust relationships between tourists and travel agencies to find positive measures to postponed the moment tourism host-guest crisis of confidence. In short, this innovation lies in: main tourism as the core, on the basis of theoretical research on trust at home and abroad, the intrinsic and extrinsic factors affecting tourism body confidence to explore and propose travel agents build a model of the trust policy; 2, the object of study is positioned to participate in domestic package tour visitors, scientific sampling, a total of 340 questionnaires were returned 321 valid questionnaires to 292, with many times (more than twice, including twice) with group travel experience of tourists for 218. In the empirical analysis, based on the survey results, the main trust of different personal backgrounds tourist tendency to create discussion, especially between the mature tourists and non-mature tourists, has a different level of satisfaction of visitors trust between the tendency of previous travel experiences compare the method of combining qualitative and quantitative analysis guides an effective way to get visitors trust; 3, combined with the use of the early results of empirical research scholars at home and abroad, once again confirms the validity of the results of empirical research, science and practice guidance to fill the blank of domestic tourism the main trust propensity empirical research.
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