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A Study of China’s Heavy Duty Truck Exports

Author: WangZuoYu
Tutor: HuYingKun
School: Dongbei University of Finance
Course: International Trade
Keywords: Heavy-duty trucks Export competitiveness SWOT analysis Strategy
CLC: F426.47
Type: Master's thesis
Year: 2007
Downloads: 138
Quote: 2
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Abstract


Trucking industry and the car industry in China is not the same, the history of the truck is an independent brand \New undone, the demand for production tools abnormal exuberant liberation trucks look line being sought, while the Chinese trucks enterprises have sprung up out of the time up to five years continuously evolution, the final shape of the FAW, Dongfeng, Steyr platform enterprise such local truck giant. However, after China's accession to the WTO, more and more foreign enterprises to enter the Chinese market to join the competition, the Chinese market is no longer alone, all by Chinese companies, and become part of the global market, China's enterprises to rely solely on the Chinese market has become more less easily, forcing enterprises to the whole world must be seen as a market, take the \Global trucks market competition is quite intense, and most of the manufacturers are very strong strength, industry, technology, quality competition characteristics. Because these traditional enterprise has a long history, enjoy a high status in the international community, want to get a competitive advantage for the Chinese trucks enterprises this new entrants would be difficult. Domestic heavy truck product prices than foreign heavy truck, 30% -100% cheaper, but there is a huge gap in all other respects, the competitiveness disadvantage. In this paper, through the analysis of the course of development of international heavy automotive industry and the development of domestic heavy-duty automobile industry status quo, to investigate the situation faced by the Chinese heavy-duty truck business in international competition as well as trucks enterprises export strategy. The thesis is divided into six parts: the first part is General. The second part describes the history and current situation of the international development of heavy-duty truck industry, the development of several international giants of heavy-duty trucks. The third part from all aspects of the development and current situation of Chinese heavy-duty truck industry, especially in the trade position of the heavy-duty trucks. The fourth part of the empirical research on the development status of Chinese exports of heavy-duty trucks, the main use of the revealed comparative advantage index (RCA) and the trade competitiveness index (TCI) to measure the export competitiveness of China's auto industry situation. The fifth part through the use of SWOT analysis method further raised the problem of heavy-duty trucks in China in exports. The sixth part of the analysis of the main factors restricting exports of heavy-duty trucks in China, and put forward concrete strategies and means of the development of the export of heavy-duty trucks in China. In short, in the environment of intense international competition, China's heavy-duty trucks only make more efforts in technological innovation, rationalization of industrial organization, the development of independent brands, perfect after-sales service, in order to achieve a breakthrough in exports development .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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