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Long Xi Community Stock Cooperation Companyresearch on the Development Strategy

Author: LvJinBin
Tutor: LiHuiWen
School: Xiangtan University
Course: Business Administration
Keywords: Community Joint-Stock Company SWOT analysis Strategy Environment
CLC: F272
Type: Master's thesis
Year: 2013
Downloads: 25
Quote: 0
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Joint-Stock Company is China’s rural economy to a unique product of excessive urbaneconomy, is currently an important part of the urban economy. Since the company’s own shares ina weak foundation, combined with the development direction is incorrect, and other reasons, inrecent years, policy adjustments and the impact of the economic crisis, some communitiesJoint-Stock Company’s development is faced with great difficulties. How to guide communityeconomic restructuring and development is needed to solve the current problems.In this paper, Longgang District communities in the western stock cooperative companies,for example, the company’s main source of income depends on the factory premises rental, haslead to the surrounding communities, but because of a single operation, industrial single, standstill before the economy has been the development serious shortage of funds has become the mostbackward across the street in a community. In this paper, corporate strategy theory, using the mostcommonly used as a strategic tool SWOT analysis, analysis of the communities in the westerndragon Joint-Stock Company in the development of opportunities and threats facing re-examinetheir own strengths and weaknesses, combined with the current favorable opportunities fordevelopment, develop a company’s development strategy. Its purpose is: to make the company thecase of shortage of funds, the use of their own advantages, the introduction of differentiatedproducts, the high end market, which grow and develop. Joint-Stock Company for othercommunities to provide valuable reference.This paper is divided into four parts, the first chapter of introduction section explains thebasic situation and issues of community, purpose and significance of the study, the relevantliterature, can learn from the success stories, research approaches and methods; second chapter onthe company faces competition the environment, the external and internal environment analysis,looking for company faces opportunities, threats, strengths and weaknesses opportunities andthreats themselves; Chapter III, with the strategic factors SWOT matrix analysis, generate internaland external factors that are summarized in Table environmental strategy, seeking enterprises inthe external environment and internal environment opportunities and threats relevant resourcesmatching; fourth chapter analyzes the existing strategies, this paper proposes a newimplementation strategy and the need to focus on relevant points. Finally, the full contents ofgeneral summary.

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