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Research on the Strategy of International Exhibition Center in Nanchang

Author: GuoXin
Tutor: ChenHongZuo
School: Nanchang University
Course: Business Administration
Keywords: The international exhibition center Strategy SWOT analysis research
CLC: F713.83
Type: Master's thesis
Year: 2013
Downloads: 39
Quote: 0
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With the deepening of reform and opening up, China’s accession to the WTO and the gradual increase of the global economic integration, the market of exhibition industry in China develop rapidly. However, owing to the late start of China’s exhibition business, the Exhibition center has the deficiency of centralized management strategy, making some of the Exhibition Center unable to achieve their business results. Nanchang International Exhibition Center is a modern, professional, market-oriented exhibition center in Jiangxi Province. With the continuous development of China’s exhibition industry, the competition of the Exhibition industry is getting more and more fiercely. The exhibition project resources are occupied by various cities in China. If the Nanchang International Exhibition wants to occupy the exhibition project resources in the fierce market competition, they should be analyzing from the perspective of business strategy, making practical developing strategies to adapt to the market changes, improving their market competitiveness.In this thesis, Nanchang International Exhibition Center is strategy analyzed using the SWOT method by a comprehensive analysis of theoretical and practical combination. The innovation point is that it proposes the practical business strategy program combine with actual development of the Nanchang International Exhibition Center. The thesis composes of five parts:Part I describes the research background, objectives, content, ideas and methods of the research project. part Ⅱ introduces the distinction of some theories and concepts in this research project. The third part analyzes the status of the exhibition economy development in Nanchang, the problems and the cause of the problems. The fourth part is the SWOT analysis and business strategy choice of Nanchang International Exhibition. The business strategy of Nanchang International Exhibition Center is SWOT analyzed and reasonable marketing strategy and implementation plan are proposed. PartⅤ puts forward the implemented safeguards of the Nanchang International Exhibition Center’s development strategy, proposing countermeasures from four related areas.

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