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SWOT Analysis on Artwork Auction Industry in China

Author: ZhengYiCun
Tutor: XuHua
School: Xiamen University
Course: Industrial Economics
Keywords: Art auction SWOT analysis Diamond Theory
CLC: F724.59
Type: Master's thesis
Year: 2007
Downloads: 735
Quote: 3
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Abstract


The Beijing auction market in October 1992 under the support and guidance of the Beijing Municipal Bureau of Cultural Relics organized an international heritage art auction , which is the continent for the first time since the 1950s Art auction . In the next 15 years , China's art auction industry has embarked on a period of rapid development , art investment and financial investment , real estate investment is known as the three most important investment channels . Until 2006 , there are 7218 registered auctioneer , the auction exceeded 60,000 employees , the art auction turnover has exceeded 15 billion . The art auction industry has gained unprecedented development . In this context , the development of China 's art auction industry also encountered a lot of problems . Comprehensive analysis of external opportunities and threats facing the development of China 's art auction industry internal strengths and weaknesses , and the use of the development strategy of China 's art auction industry portfolio on the SWOT analysis matrix , that is , through the adoption of specialized business strategy to reach to achieve the establishment of a domestic leader in enterprise and the formation of the strategic objectives of the industrial clusters . Meanwhile , this strategy under the guidance of the three levels of government, industry associations and enterprises analyzed the development of China 's art auction industry countermeasures . From the government level , it should strengthen the policy guidance system construction . Free and comfortable environment for development with a scientific and rational system support can greatly promote the healthy and stable development of the art auction industry ; , from the level of industry associations , promotion and management of its two important duty ; from the corporate level to achieve professional the goals of the business strategy , art auction companies should build brand integrity , walking the fine line and sound marketing channels and expand publicity efforts to achieve promote to raise the overall level of management to effectively participate in international competition to promote the purpose of the development of the industry . It is worth mentioning that analyze the internal factors of the art auction industry , using Michael Porter's \.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Circulation of commodities > Auction
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