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From initial rigid mode of broadcast, to the later content , form, and even the height of the program packaging and CCTV homogenization , the local television news program and not out of the predicament of survival , the lack of human, material and financial resources , technology , and policy advantage congenital deficiency of local television news until recent years began to pick up . Local TV news stepwise regression News essence , the dissemination of content in reported assistant agenda setting , showing a high degree of fit with the audience degree of concern , and to achieve the recognition of cultural values ??within the geographical scope and the shaping of public awareness ; moderator intends to interpersonal communication , role localization and personalization Reviews , improvement of the role of the moderator , limited dissemination of spatial dialect unique style news , news story , live normalization , bold innovation programming and the use of art elements , prompting local television news forms of communication increasingly optimization and diversification , has changed the traditional form of news dissemination ; audience participation in the communication , to get rid of the the communicator based era audiences passively accept state , laid a solid foundation for the generation of local television news production and meaning of the text , the audience Share of voice . All this , from the monumental changes in the media environment since the establishing of the socialist market economic system : the steady progress of democratic politics , the audience , improving the quality , the audience value orientation change , the audience denominated highlights , and jointly promote the positive change of the local television news . Despite the catch on the local TV news is becoming more balanced and coordinated development of the social and economic benefits , but also makes clear to us is not a weak constant weak \Change through local television news is not guaranteed , and in turn go local television news icebreaking sail ? Adhere to the people-oriented concept , and strive to build a harmonious interaction between the pass subject , to further enhance the quality of local television news with profound practical significance.
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