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The CCTV has had a monopoly on Spring Festival Gala Evening in China since its beginning. Nowadays, it has been challenged by direct satellite broadcasting and internet Are local TV stations able to stand up to CCTV as an equal in this attention drawing area with their own strong points? In view of the relative ignorance in this special field, this thesis will dwell on Fuzhou TV Spring Festival Gala Evening in Fuzhou dialect to discuss that possibility and supply local TV stations with experiences:definiteness of orientation, farsighted view, government support, mass involvement, plan beforehand, media hype, local features, grass roots approach, mass arena, labor division, overall planning, broadcasting schedule, follow-up developing.
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