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The toponymic is a scientific research on names from the etymology, history, geography, and is also the language of the basic clues to the science of the study of place names. The street name is part of the name, it is that people are giving the street name has distinctive features, to refer to a specific location. According to the perspective of semiotics, language is a unique system of symbols, the street as a language of symbols, is closely related to the social and cultural context; it is a social phenomenon, the product of interaction, production and struggle. Closely related to street research disciplines, such as geography, history, sociology, linguistics, and can provide valuable information and data for these areas of science. As we all know, the name of the street with typical local specialties, contains a wealth of cultural connotations, the research work done in this regard, however, is still relatively small. The corpus of this paper is mainly from the the Shanghai road names Encyclopedia (Stone Songjiu ed, published in 1989) collected 1816 Shanghai city street names, from the synchronic and diachronic perspective, explore the cultural connotation of Shanghai street names, analysis the characteristics of the language of the street names. Inextricably intrinsic link between language and culture. The one hand, the emergence of language, the development of cultural influences and constraints; On the other hand, language is the carrier of culture, contains a lot of cultural information. Shanghai street names in the concession period, the 1943 Concession recovered by from the lasted angle analysis, after the victory of the Anti-Japanese War in 1945, and after the liberation of the historical evolution of the four periods, you can draw the following conclusions: the naming of streets is a social behavior by social and cultural factors and constraints. Political factors far-reaching impact on the naming of the street. On the other hand, the street was known as the \The street is a voice, a combination of semantics as a language for communication and symbols, and thus can be in terms of word formation, phonological and semantic study. By statistical analysis of word formation characteristics and comparison street from the angle when total, syllable structure, its semantic characteristics, can be summed up naming trends and laws of the street. Firstly from the point of view of the language and culture of the street names in Shanghai made a more systematic study, will undoubtedly help people understand the history and culture of Shanghai, is also bound to provide meaningful information to other fields of science.
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