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Research on the Strategies and Patterns in the Internet Marketing of China’s Agricultural Products

Author: GengPengFei
Tutor: ChengCongXi
School: Wuhan Polytechnic University
Course: Business management
Keywords: agricultural product agricultural product enterprise internet marketing strategy pattern
CLC: F274;F49
Type: Master's thesis
Year: 2011
Downloads: 538
Quote: 2
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Abstract


Following the rapid development of the internet, the agricultural industry in China has entered a new developing stage. The agricultural product enterprises have to introduce modern marketing way and technique to adapt the circumstance of economic globalization. The internet marketing of agricultural products is a new marketing mode accompanying the rapidly developed network economy. It is the development orientation of China’s agricultural product enterprises in the future. The general condition of Chinese Internet marketing is at a low level and it remains on the primary stage. The Internet marketing started late but is developing at a high speed. The information-based infrastructure, internet marketing circumstance and rules pushing the Internet marketing forward have greatly developed. Now the Internet marketing has been adopted by the Chinese enterprises and involved in the whole production and sales.China is a big agricultural country, the quantity of farmers takes up more than 50% of its population, where the sales of agricultural products is a key problem that bothers the solution of“Three-Agriculture Problems”(the issues concerning agriculture, countryside and farmers). With the development of China’s informationization, the development of the internet marketing will bring a lot of opportunities for the marketing of agricultural products. Focusing on the actuality and problems of the internet marketing on the agricultural products at present and the basic principles of the internet marketing of the agricultural products, this paper has analyzed the necessity as well as the feasibility of the internet marketing of China’s agricultural products. In addition, it has explored and constructed a basic framework for the further development of the internet marketing of China’s agricultural products, and proposed the strategies and patterns on the internet marketing of China’s agricultural products from the aspects of website construction, brand promotion, personnel training, on-line transaction, internet payment and logistic distribution.

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CLC: > Economic > Information Industry economy ( Zonglun,)
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