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Study on Tourism Development Strategy of Tunxi Old Street

Author: ZhaoLei
Tutor: FuWeiZhong
School: Hefei University of Technology
Course: Management Science and Engineering
Keywords: Tunxi Old Street Historic District Tourism Development Dynamic business strategy
CLC: F592.7
Type: Master's thesis
Year: 2008
Downloads: 289
Quote: 2
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Abstract


The historic district is an important gathering place for the history and culture of the city , is an important carrier of the history and culture of the city , tourism development in the city today , the historic district as a new kind of city tourist attraction gradually become a hot topic of urban tourism . Historic district protection more , but less from tourism development research point of view , especially from the strategic level study . In this paper, the new situation of the development of tourism , tourists demand to change the complexity of the situation , Tunxi Street development mode and countermeasures , from a strategic perspective analysis Tunxi Street tourism development and the development of practical significance and reference value . This paper first defines the basic concepts and features of the historic district , and scholars at home and abroad about the historic district tourism development literature , analysis of the historic district tourism development status quo , the existing problems of the model and its tourism development . Article select representative historic district - Huangshan Tunxi Street as the object of study , consider Tunxi Street tourist resource characteristics and development relying on background based on the use of field survey and data collection , analysis and other means , and in-depth Tunxi Street Tourism macroeconomic environment , industry environment as well as associate degrees , Huangshan Scenic travel Tunxi Street and Tunxi Street Tourism development Environment SWOT analysis and evaluation . Choice and tourism development strategy for Tunxi Street , Tunxi Street tourism development should take the best match of internal resources and external environment mode and dynamic business strategy . Finally the security measures, including the implementation of the strategy to enhance the dynamic capability and tourism image of Tunxi Old Street , well Huangshan secondary position to attract good publicity tourism planning , emphasizing the promotion of the differences , and to increase tourism product development efforts to cultivate Street tourism brand , strengthening of qualified personnel , planning Street tourism products .

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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