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Along with commodity economy’s development, the sales contest intensified unceasingly promotes the protective mark transformation, the packing to become the powerful promotion method, the good packing design can create the convenience value for the consumer, is the producer creates the promotion value. The packing design was a systematized project, the product modelling, the material utilizes, the technical process and so on many and varied factors to play the role to the packing development, the label was in the packing design not allow to neglect important part, it to introduced the product, the promotion sale, the prominent brand took the very important effect, a good label even could enhance the product the added value.This article based on the modern sale packing basic function’s promotion sale aspect, carries on the discussion on packing design’s in label, proposed that the label is in a packing design part, is the modern goods packing whole systematization design wins the market noticeable important constituent part. Takes label’s in packing design application, causes label’s development to comply with the time the new request, promotes the sale packing design by the time through label’s development the rational development and the practice progresses, promotes the sales packing value to realize well.The article has first analyzed label’s historic importance, the value content and the form successional variation process. Then analyzed, the induction, the summary in the market investigation and study’s foundation to label’s present situation and the existence question, the discussion has analyzed the prospect which the label developed. Through to label’s design localization and the visual language’s summary, induces label’s basic design principle as well as the design form. Finally, unifies the market development the new request, compared with, profited from other country the label developing process, the exploration has analyzed our country label industry development new space, the initiative moderate packing, the green packing.The author thought that in this research, differentiates the label and the packing design concept correctly, understood fully label’s value in is a difficulty, the correlation data are few. The paper earlier period, the author to had the representative product label to make the detailed investigation and study, the acquisition of information and the picture photography, and has further made the reorganization, once many times carried on the discussion with teacher, under teacher’s instruction, cleared off the mentality to list the compendium. Finally, unifies the correlation data to write the paper, as far as possible perfect paper. Hoped that own exploration can pack the decoration industry development for China to make a spot meager contribution.
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