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Research on Customer Relationship Management Strategy of GZY Supply Power Company

Author: SuZhenYu
Tutor: JiaMingZuo
School: Lanzhou University
Course: Business Administration
Keywords: Electricity Power company Customer Relationship Management CRM
CLC: F426.61
Type: Master's thesis
Year: 2008
Downloads: 151
Quote: 3
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Abstract


Customer relationship management in theory and business circles have been widely appreciated and applications, but specifically to discuss how to implement the power supply enterprise customer relationship management books and rare. This author GZY supply company, for example , a more comprehensive description of the electricity supply companies in the customer relationship management applications , hoping for the associated power supply enterprises to implement customer relationship management help. Thesis, the customer relationship management theories are briefly described ; Then from the power industry, industrial policy and energy saving policies and other aspects of the power company 's operating environment is analyzed , the purpose is to illustrate the power company 's uncertain future operating conditions resistance and the necessity of implementing customer relationship management ; followed by GZY power company customer relationship management aspects of the problems of analysis, detailing the implementation of GZY power company 's customer relationship management models, methods and procedures , and finally a brief introduction to the customer relationship management performance measurement methods . Using customer relationship management theory and methods for the design of an energy supply company GZY effective risk prevention and long-term stable profits , more comprehensive customer relationship management strategy is the main purpose of this thesis writing . Meanwhile, we hope the results of this study to other supply companies implement customer relationship management with some degree of significance.

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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