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Design and Implementation of CRM System for Interior Design Company

Author: LiaoJianJiang
Tutor: XiaHouJianBing
School: Xiamen University
Course: Software Engineering
Keywords: Interior Design Company Customer Relationship Management CRM
CLC: TP311.52
Type: Master's thesis
Year: 2014
Downloads: 2
Quote: 0
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Abstract


Information technology has brought a brand new information-based environment to nowadays’ enterprise, impacted profoundly on the enterprise customer relationship in which ideas, means, and tools. Information technology is keeping an evolution in customer relationship management methods. The informatization of customer relationship management is a hallmark of the evolution.By meeting the actual needs of the CRM in interior design Company, and according to the software engineering methods, this dissertation is to build Interior Design Company a CRM system based on unabridged framework of customer relationship management.This dissertation expound the whole system development process including system requirements analysis, system design and system implementation. The system takes VS as a development tool, ASP.NET as a development technology and ORACLE11G as the development database, to build five major functional modules for management of customer account, customer service, data,system setup and maintenance. Based on the design and Implementation of these five modules, the interior design company CRM can collect, search, and analysis each client’s data, raise up efficiency in interior design company customer service.In comparison of manual management which is without information technology support,this system has improved efficiency apparently in secrecy performance, storage performance, search efficiency, and search effectiveness for interior design company.

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CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer software > Program design,software engineering > Software Engineering > Software Development
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