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A Study of Constructing Liaoning Animation Industry Chain Pattern

Author: GaoCaiYun
Tutor: XueWeiLian
School: Liaoning Normal University
Course: Management Science and Engineering
Keywords: Animation industry chain Influencing factors Evaluation Weights
CLC: F224;G124
Type: Master's thesis
Year: 2011
Downloads: 84
Quote: 0
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Abstract


In recent years , the creative industries more and more attention . As an important branch of the creative industries in the animation industry for its high degree of knowledge-intensive, capital-intensive and labor-intensive to become the 21st century the most promising sunrise industry , governments around the world have developed a variety of policies and systems to improve the development of the animation industry in the country . Compared with developed countries , the development of China 's animation industry is still in its infancy , there are still many problems that hinder its development . For example, lack of expertise , inadequate intellectual property protection , poor policy environment . The key factor restricting the development of the animation industry , animation industry chain , perfect or not . In this context , Liaoning Province, the animation industry chain as an object of study . First analysis of the animation industry chain profit model in developed countries and various national animation industry chain advantages , summed up the many factors that influence the development of animation industry chain . Then start from the influencing factors of animation industry chain , put forward the evaluation of the animation industry chain , by way of survey statistics ; reliability analysis , factor analysis method was validated , and eventually established the evaluation index weight coefficient construct the evaluation index system for the animation industry chain . Finally, the combination of the four aspects of policy , market , environmental and technological status quo of the animation industry in Liaoning Province , built an animation industry chain for the situation in the province of Liaoning Province , and policy recommendations on how to strengthen the the perfect animation industry chain .

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CLC: > Culture, science,education, sports > The world culture and culture > China > Cultural industries, cultural market
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