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Author: YangXiaoPing
Tutor: KeZe
School: Southwest University of Political Science
Course: Communication
Keywords: Audience Intellectual Media intellectuals Cultural elite The power of discourse
CLC: G216.2
Type: Master's thesis
Year: 2011
Downloads: 186
Quote: 1
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Abstract


In the press lined Chinese newspaper market, \\reasons for the success of this newspaper, but few people from the audience to accept the perspective of correlation analysis and research. In fact, so far from the founding \another important factor. From 1984 start publication So far, \First reform prompted the newspaper from an entertainment tabloid converted to public opinion the responsibility of the serious press, this reform also makes newspaper readers by the general public entertainment into a \as the center, Interconnecting intellectuals and the grass-roots populace the readers of structure of. Second reform to procure The newspaper From the edges and corners distinct critique revealer transformed into rational builders of the, thus opened a one kinds new reported that mode of, Such kind of reports mode in order to and provide a vast social background and forward-looking reading for the characteristics, will the public's viewing angle guided to the more extensive space, guide readers and the \This shift resulted in unavoidable part of the original loss of readers, but this new policy will no doubt be more reports about the strength of the combination of a number of loyal readers, the typical characteristics of this group of readers: they are a group of knowledge-based readers . Analysis of \In addition, the From the the newspaper the actual reader market point of view, such sentiments is obviously and the core readers reached a high degree of fit and resonance. With the The newspaper constantly the reform and development, \intellectuals, their possession and has a \has a the commonness. In addition, the With the media close to the Xing's improved, \This group has a high social influence and social status groups knew the right to speak of self-importance of development, they will be the language system as one having authority characteristic net. To sum up, \From power and competition point of view, they are familiar with the media can bring power, which they who exhibit the \, and affect social change and development. \

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Various types of newspapers > Local newspaper
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