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The Analysis on Development Strategy for China Mobile Payment Industry

Author: XiaoLin
Tutor: PengHui
School: Beijing University of Posts and Telecommunications
Course: Business Administration
Keywords: Mobile Payment Business model Application prospects Value chain Policies on the regulation
CLC: F626
Type: Master's thesis
Year: 2011
Downloads: 263
Quote: 0
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Abstract


In today 's era , the phone and people's lives are becoming increasingly close , especially after China's entry into the 3G era , mobile phones are no longer simply limited to the provision of basic voice and SMS services . People will be relevant to the daily lives of many demand added to the application functions on the phone , mobile payment is a kind of a way to use mobile phones instead of cash and bank cards to pay , it not only provides a new means of payment also affect consumer payment behavior , this change will bring a whole new change affect the future development of the financial industry to the financial industry . Mobile payment application has a very large mobile phone user base , with a variety of mature technology solutions as well as innovative business models , these conditions will accelerate the further promotion of mobile payment . Any one able to change people's spending habits change are worthy of careful analysis and research . The development process of mobile payments occurred mainly four main operating modes : The first one is the business model, dominated by the telecom operators in the business model of mobile payment development taking shape ; The second is led by the financial institutions business model the successful application of this business model country in Korea ; the third business model is dominated by the third - party payment platform , this business model and more telecom operators and financial institutions in the country of their voice is not strong ; fourth kinds of telecom operators and financial institutions , commercial mode, which requires both sides to take advantage of the resources of their respective advantages , to ensure that mobile payment transactions smoothly , safely . Mobile payment , the country has developed more than a decade , but there are many problems and constraints in mobile payment applications . From the mobile payment concept , classification and industry background cut foreign mobile payment business model , comparative analysis , the use of the theory of the value chain , focusing on the analysis of the mobile payment value chain , a core member of the division of labor and mutual value relationship , and proposed to construct the corresponding value chain business model. The subsequent article in the summary of China 's mobile payment problems and make recommendations to key policy restricting the development of China 's mobile payment regulatory analysis and recommendations , and from the point of view of the regulatory body , the laws and regulations .

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