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Study on the Core Competitiveness of the Travel Agencies in Anhui Province

Author: ZhangZuoLei
Tutor: ZhangHong
School: Anhui University
Course: Business management
Keywords: Travel agencies Core competitiveness Core Competitiveness Internal strategy
CLC: F592.6
Type: Master's thesis
Year: 2011
Downloads: 50
Quote: 0
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Abstract


With the rapid development of China's tourism economy, how can we in the increasingly fierce competition in the market for long-term competitive advantage has become an urgent problem of tourism enterprises, the core competitiveness of the tourism enterprises and therefore more and more from industry and academic fields concern. Travel agency industry as the leading industry of the tourism industry in the development of its core competitiveness, especially: on the one hand, as the service industry, travel agencies in the nurture and enhance its core competitiveness showed obvious trait theory on its core competencies in the traditional sense of the guiding role is limited; On the other hand, due to the tourism activity itself has a strong geographical characteristics, and the development of the travel agencies inevitably suffer from related industry management and market demand and other factors affect For travel agents in the specific area, the formation and development of its core competitiveness has a certain similarity. Anhui Province travel agency as the research object, starting from the the province travel agent core competitive status quo and problems of development of its core competitiveness, in-depth discussions. The paper is divided into six chapters: the first chapter to clarify the research background and significance of the topic of this article, presented the main topic of this article; second chapter reviews the core competitiveness of enterprises, the basic theory and the development process, and on this basis, the travel agency The concept of core competencies and characteristics, a brief analysis of the competitive factors in the province in the travel industry, \Problems; Chapter IV discusses the ways and means of province travel agency core competitiveness cultivation, mainly raised from internal build an effective enterprise value chain, the formation of the aspects of the learning organization, as well as technological innovation, an appropriate combination of external resources complementary way. to form the core competitiveness of enterprises; fifth chapter discusses the travel agencies to enhance core competitiveness, on the one hand, to improve the management system, and to create a favorable environment for the development of the recommendations from the government level; the other hand, focuses on analysis from the travel agency internal strategic level, proposed to enhance the travel agency travel agency brand building, product innovation, employee team building and corporate culture construction of four core competitiveness; the sixth chapter summary of this study and put forward innovative point inadequacies. This article aims to Anhui travel agency core competencies, which will deepen their knowledge and understanding of the formation and influencing factors, hope to theory to guide practice, real competitive advantage province travel agency is conducive to the formation of the \\

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CLC: > Economic > Tourism economy > China 's tourism industry > Organization and management of tourism enterprises
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