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Economic globalization is the challenge of any business in any country can not be avoided , decided to corporate survival and continuation of the key issues is the strength of the competitiveness of enterprises and the ability to stand out in the competition . How to make wood processing enterprises in Jiashan change stereotypes , optimize product structure, eliminate backward production capacity , play to their strengths , and use of existing resources , and enhance the competitiveness of enterprises , nurture and enhance the core competitiveness of enterprises has become an urgent problem . In this study, based on core competencies theory and on the basis of the wood processing industry research , through the analysis of influencing factors on the wood processing industry in Jiashan history of the formation , development status , the development of strengths and weaknesses and core competitiveness , build a secondary indicators and 32 third-level indicators wood processing enterprise's core competitiveness evaluation index system, the evaluation index system based on the build , build a combination of analytic hierarchy process and entropy weight - double Base Points of evaluation model , the model with Analytic Hierarchy Process corrected by the entropy weight - double base points to determine the objective weight , so that the evaluation more scientific and objective . Leading enterprises through Jiashan wood processing - Zhejiang Yuhua Timber Co. , Ltd. , Nanxun comparable 3 Wood Co., Ltd. empirical analysis to verify the feasibility and practicality of the evaluation index system and model , but also able to represent and lead the core competitiveness of Jiashan, Zhejiang Yuhua timber wood processing level of industrial development in the \a poor grade . Evaluation results analysis showed that the the Jiashan wood processing enterprises in the business process lower average annual R \u0026 D expenses , branding is not enough , procurement mechanism is not perfect , do not attach importance to the product after-sales service , the building of enterprise culture is not enough . Finally , to address these issues in terms of product development, market development, operation and management , after-sales service and cultural construction put forward corresponding countermeasures.
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