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New products to market under the premise of the overall development strategy of the enterprise , in order to promote value-added channel , expand the product line , expand market share and improve the overall sales of the product , or even an external manifestation of the enterprise development strategy transition . New products to market generally through new product positioning , consumer groups , market demand forecast , identify target markets , build marketing channels, the development of integrated communication strategy , the establishment of a the various safeguards series seminar process . In this paper, SWOT analysis and McCarthy 's classic 4P theory as the basic framework , the overall discusses the internal and external marketing environment in the beginning of the new products to market , after a full market research , SWOT analysis, and to develop new products to market strategy . Using the 4P theory as a framework , developed product strategy , pricing strategy, channel strategy and promotion strategy , new product market designed to perform strategic planning . 4P theory applications , followed by the cutting-edge of international marketing theory , service marketing, relationship marketing concept is fully integrated into the operation of new products to market . Use the scientific approach to logistics management , strict internal management, the flow of goods management and cost of goods management . Fully referenced in staff management , performance appraisal management approach , the application of KPI (key performance evaluation ) management system, while the full application of staff the emotional management philosophy , to build the core competitiveness of the marketing team .
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