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Management Research about Modular Production of Gear Units in SEW

Author: WangGuangXin
Tutor: LiChengHong
School: Tianjin University
Course: Business Administration
Keywords: SEW reducer Modular Production Product portfolio strategy SWOT analysis
CLC: TH186
Type: Master's thesis
Year: 2011
Downloads: 38
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Abstract

Modular Production in the product market forecasts, based on functional analysis , divided and design of a common set of functional modules . The selection and combination of these modules according to the user's requirements, is configured for having different functions or the same function , but the performance of the type , the type of product specifications . The modular design and production of the reducer reducer series of optimized important part of the basis and prerequisite for the design and production of modular combination . The modular product is an effective method to achieve the benefits of large quantities of the premise , single-piece production target . Module selection and combination the different customers customized products to meet the different needs of the market . To quickly capture the market, the development of production and enterprise customers a win-win strategy . SEW company's survival and development require the company to develop excellent products, able to quickly organize production, the production of multi - demand high-quality products . Modular design and production is reflected in the development process is adhering to the pursuit of a goal , the product strategy . Paper SEW 's brilliant course of development of small to large , cited the company's products , to show the quality of a wide range and high quality of the company's business scope . SEW reducer widely used in the market , more prominent SEW as the leader of a position of strength . Production of paper SEW modular product strategy, the modular product features , classification are described. Use of the the SWOT theory of a detailed analysis of SEW internal strengths and weaknesses and external opportunities and threats . Key enterprises at home and abroad modular product introduction, pointed out the gaps and causes of domestic reducer reducer products at home and abroad contrast to arrive at the importance of modular production in the enterprise management . The final thesis show of good prospects for economic development in the future , which makes clear the reducer industry will flourish development . The characteristics and advantages of the modular production reflects the changing market demand, reducer module system is the inevitable trend of development .

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