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A Study on Real Estate Advertising Effects

Author: WangJie
Tutor: YuanJianXin
School: Suzhou University
Course: Business Administration
Keywords: Advertise Real estate advertisement Advertising result
CLC: F293.3
Type: Master's thesis
Year: 2011
Downloads: 173
Quote: 1
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Abstract


The market that the room rate soared constantly had an optimistic view of the situation several years ago, demand was gushed out and risen on the house market, the developer expand land at the beginning in a large amount, and the land resource is limited, under the circumstances that the current land employs and strikes the system hung, the real estate merchant makes earnest efforts not to reduce to land auction, the local government regards land as first key element of local finance and even sells generously in succession especially, lead to the fact many areas appear again and again " Ground king " . But it is country’s macro adjustments and controls to follow, sell and raise rate and loan rate of bank reserves again and again, grant the loan and add controlling to the real estate merchant severely. Real estate merchants change strategy to the comparatively sufficient cash flow one after another, therefore how to recoup funds to turn into a target of public criticism effectively fast.Withdraw from circulation and evade the risk in order to reach the fund very fast, the marketing of the real estate becomes essential, cultivation and maintenance of its ability of marketing, become the key links that enterprises obtain competitive advantage. And under the fierce market environment of competition, how produce advertising utility of media to the maximum extent in present house market, it is the problem that every real estate merchant cares about and puts forth effort to solve very much. Because of this, this text proceeds from enterprise’s advertising result theory of the real estate, on the basis that the advertisement of the real estate throw in the result influences factor analysis, construct the linear programming model and carry on the media and throw in the scientific association, to make the corresponding media’s plan, in the hope of reaching the advertising result that a developer requires. Through the actual project case, choose six kinds of medias, construct the corresponding model and ask and solve, prove effectiveness and feasibility of the linear programming model. Construct the linear programming model of model and many goals of linear programming headquartered in the single goal, and utilize matlab software to ask optimumly to solve and solve and make the goal in order to get the result of developer’s expectancy advertisement up scientifically and rationally through calculating optimumly, and propose the countermeasure of enterprise’s advertising result of real estate of promotion and expect to provide reference for formulation of the advertising input tactics and use for reference for the real estate developer.

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy
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