Dissertation > Excellent graduate degree dissertation topics show
Research on Marketing Management Process Optimization of Baotian Company
Author: ChenQianFeng
Tutor: ZhaoXiaoZuo
School: Northeastern University
Course: Industrial Engineering
Keywords: Business Process Reengineering marketing management optimization key process
CLC: F270.7
Type: Master's thesis
Year: 2009
Downloads: 80
Quote: 0
Read: Download Dissertation
Abstract
|
Business Process Reengineering (BPR) is an effective approach to achieve notable improvement for modern corporations. Marketing management process optimization of Baotian Company is discussed in this dissertation based on the idea of process optimization, using information technology and modern management theory, through the way of factual proof.This dissertation begins with the research of basic BPR theory. First, the concept, main idea and character of BPR theory are described. Then a case of successful domestic application of BPR, the relation of BPR and information system and the future development of BPR are introduced. Second, recognize the existing marketing process of Baotian, select the key processes need optimization and analyze the problems exist among them, and optimized the marketing management process. Then build the modules of information system using the consequence of process optimization by the support of information technology. Finally, check the effect of process optimization through comparing the efficiency, benefit and flexibility before and after the optimization.This dissertation provides an effective way to optimize the marketing management process of Baotian Company. With the market competition much severer today, enterprises can solve the problem in management, optimize the process and enhance the ability of competition through the use of BRP, then they can adapt to the environment of information revolution and globalization.
|
Related Dissertations
- Development of the Platform for Compressor Optimization Design and Aerodynamic Optimization Design in the Transonic Compressor,TH45
- Hot air drying characteristics of lettuce osmotic dehydration mass transfer kinetics and permeability,TS255.52
- Study on Application of Red Yeast Rice in Fermented Sausage,TS251.65
- Optimization of Fermentation Conditions of Recombinant Lipoxygenase for the Production in Wheat Flour,TS201.25
- Isolation and Identification of a Probiotic Strain Capable of Producing Glycerol and Optimization of Fermentation Conditions for the Strain,S823.5
- Research on K-means Optimization Clustering Algorithm,TP311.13
- Research on Subsea Pipeline Repair Coupling,TE973
- Screening and Primary Study of Lactic Acid Bacterial for Cholesterol-Degrading,TS201.3
- Anhui Sports Industry Structure Research,G812.7
- Strain Screening of Hainanmycin Production and Fermentation Process Optimization,TQ927
- HaWan Craft Optimization and the Development of its Dishes,TS254.4
- On-line Monitoring of Performance Targets and Optimization of Control Strategy for Limestone Wet Flue Gas Desulphurization,X701.3
- Nantong build a modern logistics system of tobacco,F426.8
- Chemical Construction Company Human Resource Management,F426.7
- Based on Genetic Algorithm Pishihang irrigation canal water allocation marshalling model of,S274
- Mining resources based on genetic algorithm optimization model of,O224
- Qinghai Oilfield optimal allocation of production costs,F406.72
- Study on Business Process Reengineering of Nanchang Municipal Engineering Company,F299.24
- Study for the Organizational Structure Based on the Development Mode Transformation and the Grid Update of Gansu Electric Power Corporation,F426.61
- Study on Communication Network Operation & Maintenance of Gansu Unicom Based on Products and Services,F626
- Research on the Milling Performance and Parameters Optimization with Large Parts of Heavy Machine,TG54
CLC: > Economic > Economic planning and management > Enterprise economy > Economic theory and methods > Management of modern enterprises
© 2012 www.DissertationTopic.Net Mobile
|