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Clothing Brand Visual Identification Color Research and Application

Author: LiuXiaoLing
Tutor: ChenGeng
School: Hunan Normal University
Course: Art of Design
Keywords: Clothing brand visual communication identifyingcolor
CLC: J524
Type: Master's thesis
Year: 2012
Downloads: 37
Quote: 0
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The rapid development in the information era, the clothing brand visual marketing strategy can not be ignored, and the clothing brand visual marketing is the core of the brand concept of visual communication. Whether in the market base oneself upon, visibility can expand, rely on the one hand clothing brand product oneself character, on the other hand, rely on the visual recognition system design to the clothing brand publicity and promotion efforts, highlighting the unique brand image. In the clothing brand image visual communication, logo color as the information conveyed by the element, is the most prominent, forming a visual image of the brand impact and expansion, not only easy for consumers to identify, more conducive to the overall image of a brand identity and brand image building. Marking color than the graphic symbols, language, text and other attraction, also transcend District, borders, ethnic and other restrictions, in the transmission of information more simple and intuitive. Clothing brand visual identification color because of different views, regional differences and nationality are different, and have different cultural connotations, in the promotion, establish a brand image strategy function is obviously. Use of color to a proper extent the principle design and application of identifying color, can better reflect the brand image, brand concept, the connotation of the brand, brand products and the characteristics of the times and so on.This article elaborated the brand image based on the clothing brand visual identification color impression, manifestation and symbol, and its design idea, setting the basis and method of the application of the principle, methods and techniques, application and other aspects of the analysis and the discussion, summed up the clothing brand visual communication in identifying color application in building up the brand image the important role and value. This paper mainly from the visual communication to discuss how to use the clothing brand logo color for brand recognition and brand building, the illustrated form describes the clothing brand is how to apply color to establish brand identity brand image. Through domestic and foreign well-known clothing brand logo color contrast and study, analysis of the current domestic clothing brand logo color application present situation, summarizes the domestic clothing brand logo color characteristics of the application, finds out the existing problems, and the future application of the train of thought and countermeasure is put forward. Research shows that, rational and effective use of visual identification of color clothing brand winning one weapon, can not only enhance the clothing brand awareness, establish a good brand image, but also further enhance the market competitiveness of products. And with the development of the times, the clothing brand image should also be appropriate changes, adjust or update, in order to adapt to market requirements.

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