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Marketing Strategy Research of Telecom Key Account Customer in L City Based on the Customer Service

Author: DaiXiaoMan
Tutor: WangBaiLing
School: Dalian Maritime University
Course: Business Administration
Keywords: L City telecommunication Marketing Strategy Key account customer Customer Service
CLC: F626
Type: Master's thesis
Year: 2011
Downloads: 106
Quote: 0
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Abstract


The 30 years of reform and opening up to a mature market economy development, China Telecom has a monopoly gradually from the open, in order to break the industrial monopoly state telecom companies for a number of reforms, with China’s accession to the WTO and the gradual deepening of the telecom industry restructuring.3G licenses issued after the reorganization and reform of the three telecom operators to form a tripod pattern, full-service era operators to bring huge opportunities and challenges. Consumption of Key account telecommunications customers as important source of in-come, its marketing strategy has played a pivotal role in the telecommunications com-pany’s marketing strategy. According to Key account customer demands characteristics, the L City telecommunication Key account customer marketing must face the reality ac-tion is developing the targeted marketing strategy.Thesis from the L City of telecommunication Key account customer’s basic con-cept, elaborated on the definition of telecommunications customers, marketing system, channel management, and customer service marketing situation. Then two aspects of Key account customer service marketing environment for analysis via macroscopic, mi-croscopic environment, and base on the service marketing theory, put forward a series of major clients in line with market characteristics of the service marketing strategy of.The research conducted by both the actual marketing strategy of telecommunica-tions service to key account customer for organizing and summarizing, however also to improve and perfect. I hope this paper can provide certain reference and learning for the L City telecommunication operation Key account customer marketing development.

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CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
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