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Research on the Development Strategies of Cultural and Creative Industries in Our Country

Author: HuangXiaoMin
Tutor: LuYuRong
School: Jiangxi Normal University
Course: Industrial Economics
Keywords: Cultural and creative industries SWOT analysis Development Strategies
CLC: G124
Type: Master's thesis
Year: 2011
Downloads: 468
Quote: 1
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Abstract

Cultural and creative industries to cultural content as the basis for creativity as the core of modern science and technology as a means, is a kind of high-value and low-carbon consumption of green industry, the rapid rise in the world. Cultural and creative industries have become the transformation of economic growth in all countries, adjusting the industrial structure of the important fulcrum. Western developed countries, the development of cultural and creative industries very rapidly. In recent years, cultural and creative industries in the country to receive widespread attention and attention. National Cultural Industry Promotion Plan proposed in the \China in the development of cultural and creative industries have certain own advantages. First, China has five thousand years of ancient traditional culture, rich cultural resources, cultural heritage. Secondly, as China's rapid economic development, people's living standards improve, people's consumption concept has undergone great changes, the increasing demand for culture, the country will face a huge cultural and creative products consumer market. However, due to the late start of China's cultural and creative industries, in the development process still faces many problems and challenges. For example, the industrial development environment is not ideal, intellectual property protection awareness is not strong, the protection is not enough; financing channel is not smooth, the majority of cultural and creative enterprises is difficult to obtain financial support; lack of creative talent; domestic market has been the impact of cultural and creative products abroad, and foreign The gap is very large, and so on. How to use their strengths to promote China's great development of cultural and creative industries, to become a major issue. In the development of cultural and creative industries, we must adhere to government guidance, enterprise, market-oriented guiding ideology, give full play to the government, enterprises and the role of the three markets, and coordinate the relationship between the three. We also for the development of cultural and creative industries to create a good environment for industrial development: improving IPR laws and regulations system, increase efforts to crack down on IPR infringement; improve the capital market system, broaden the financing channels; strengthen the cultural and creative industries talent of the building. In addition to this place, we will make our country a serious imbalance of regional economic development plan of the basic conditions for the development of cultural and creative industries. That is: the economically developed provinces and the development of cultural and creative industries with international standards and to participate in international competition in which to go, and the less developed central and western provinces, and some behind, according to its own characteristics and advantages of the development of distinctive cultural and creative industry, in order to create local brand advantage. We must also strengthen the cultural and creative industries cluster development and economies of scale, standardized cultural and creative industrial park construction, give full play to the role of industrial clusters.

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