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A Study on Intangibal Cultural Heritage’s Tourism Development Based on Cultural Perception

Author: SunYingZuo
Tutor: LuoGaoYuan
School: Zhejiang Normal University
Course: Human geography
Keywords: Cultural perception Intangible Cultural Heritage Tourism Development Jinhua Wong Tai Sin Culture
CLC: F592.6
Type: Master's thesis
Year: 2011
Downloads: 247
Quote: 0
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Abstract


Intangible cultural heritage as an important tourism resources, is being vigorously develop around in order to attract more tourists. But in recent years a variety of issues are emerging, many places and the Government has not a full investigation and assessment, the intangible cultural heritage to blindly tourism development, resulting in a lot of waste of resources, especially non-material cultural heritage of folk literature class. How more abstract intangible cultural by reasonably effective carrier performance, so that the general public and tourists can perceive touch non-material culture, is a question worth considering. \But not the rich culture of the region will be able to develop into a good tourist attractions to, I think the key differences in the cultural perception tourists. Jinhua Wong Tai Sin culture, for example, through the cultural perception survey of the status of Wong Tai Sin, use Excel and SPSS statistical software for data on the basis of the data for factor analysis, analysis of variance analysis tourists Wong Tai Sin cultural and tourism development of the status quo, travel to further develop the attitude that the perception of position. On this basis, combined with the situation on the ground, put forward a relatively reasonable tourism development strategy. The paper is divided into six parts: The first part is an introduction, research, describes the research background, purpose and significance; research methods; research status. The second part is the theoretical basis and related concepts. Basic theory of psychological theory expounded travel; summarizes the cultural perception, the concept of intangible cultural heritage. The third part focuses on folk literature Wong Tai Sin deep cultural connotation, the propagation path, and its tourism value. The fourth part is mainly taken the questionnaire, survey from the attitude that the two dimensions of cultural perception and Tourism Development, and the use of SPSS software and five-point Likert scale analysis of the data, according to Jinhua Wong Tai Sin Culture perception of the situation, to make a systematic analysis of the problems of tourism development, to identify the cause of the problem; Tourism Development Strategies and field trips, research. The fifth part is based on the analysis based on the study of the first two parts of the Wong Tai Sin cultural tourism development and protection countermeasures. Part VI is the conclusion, a summary of the conclusions of the study and investigate the problem to be solved.

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