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The Marketing Strategy Research of Calligraphy Garden in Tong Yu Country

Author: GaoHongYan
Tutor: XinBenLu
School: Jilin University
Course: Business Administration
Keywords: Cultural enterprises Environmental analysis Location planning Marketing Strategy
CLC: G124
Type: Master's thesis
Year: 2011
Downloads: 18
Quote: 0
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Abstract


In recent years, with the continuous improvement of people's living environment and quality of life, the level of demand for culture is also rising, the profound cultural tourist attractions as well as be able to give people to enjoy the spirit of high-end cultural products, more and more been respectable, educated people of all ages. Meanwhile, China's increasing emphasis on the development of the cultural industry, continue to improve and perfect the relevant policies and regulations, and important issues included in the Party Central Committee meeting agenda to deepen reform of the cultural system, to promote the development and prosperity of socialist culture, the cultural industries development and growth provides a very good environment and opportunities. It is the subjective and objective favorable environment for the development of actuation, across the country unprecedented enthusiasm for the development of cultural undertakings and cultural industries. Tongyu County, Jilin Province, located in the eastern part of Inner Mongolia, the, Horqin prairie east frontier, is a historic and elegant environment beyond the ancient city. Based on a county rich cultural heritage, eco-tourism is rich in resources, and cultural needs of the people is strong, a good external environment for the development of realistic basis, Tongyu County to start building a calligraphy theme Stele Forest Park - calligraphy Park, causing Push through and calligraphy Park the leading core of the development of cultural industries in Yu County, integration of eco-tourism to the sea depth, complement each other. Calligraphy Park as Tongyu County, an emerging cultural enterprises in the future development of the road, how to choose the marketing strategy and effective implementation, and how to overcome difficulties in the fierce competition, safeguard the sustainable development of enterprises, and how to create a province-wide focus , the country's leading cultural enterprises as soon as possible the upper hand in the cultural arena, occupying a position in, so these are calligraphy Park need to be considered and solved the problem. The problems facing significance and marketing will be built on Tongyu County Mobao Park to conduct a comprehensive analysis, allows us to have a deep understanding of the home position in the development of the industry as a whole, calligraphy Park. Compete in the national cultural product sales enterprise Tongyu County Mobao Park faces many difficult challenges and management test, whether calligraphy Park. Achieve three aspects: internal and external environment, corporate positioning, planning, marketing strategy for the development and expansion of the main factors implementation. In this paper, a variety of research methods, analysis and judgment of calligraphy Park development environment, and conducted in-depth study of calligraphy Park marketing strategy, the feasibility and practicality of the marketing program, Tongyu County calligraphy Park, the company's future development and growth provides complete theoretical reference.

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CLC: > Culture, science,education, sports > The world culture and culture > China > Cultural industries, cultural market
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