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Test the clothing display used in higher vocational school training in the shop
Author: HanXue
Tutor: GuanHuiLiang
School: Liaoning Normal University
Course: Subject Teaching
Keywords: Displayed on clothing training shop business operations customer
CLC: G712
Type: Master's thesis
Year: 2012
Downloads: 58
Quote: 0
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Abstract
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With China’s accession to the WTO, China’s economy sustained rapid development,the influx of overseas clothing and apparel brands, local brands, cultural awareness andmore attention. Clothing keep warm change from the pursuit of fashion. China’s apparelindustry is gradually entering the maturity stage. Clothing sales are no longer long asthe customer will automatically home, garment enterprises have to face the reality of themarket oversupply, have to face intense competition from overseas counterparts, if notthe business philosophy and management level of enterprise managers the times, lost inthe fierce competition in the market foothold.Fashion display show the origin of early in the development of business anddepartment stores in Europe, is the product of the era of large-scale industrialproduction. Display display technology not only as a business achievements ofcivilization, in the retail trade also involves real estate, advertising, catering and otherwalks of life. As long as this world commodity exists, display display technology isbound to exist. Displayed on the technical development of Business Economicssignificant sign of progress. In China, with the acceleration of the economic process, thenumber of a number of garment enterprises rapid rise of display technology to build thecorporate image of the letter of life is particularly important for them how to use thedisplay display display technology therefore has a high value of market developmentand potential.Na Liu, cashmere brand "snow lotus" display of the responsible person, to say"have terminals in the world", in recent years, more and more sales staff to understandthe winning end of the approach is not just sales skills and expand channels, theterminal display is often decided you into the store rate, turnover rate and potentialcustomers. In today’s era of goods similar display is like a silent terminal PurchasingGuide, displayed on tactics to spread the brand to help brand development potentialcustomers and spread brand information to convey the brand’s design philosophy, anddemonstrate new products, less inventory, to promote sales.This article from the particularity of the vocational education and terminal shopby garment enterprises in the school, the shop’s display of outside training principlesand methods of presentation skills, induction and displayed on the purpose, planning,and elements; and through the analysis of the case The complete exhibition andinternational reviews of the show, artistic aesthetic, professional marketing concept, standards and market demand. Enhance the ability of brand terminal sales, improve thequality of how far the customer service of a good mechanism for the sale of clothing art.
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