Dissertation > Excellent graduate degree dissertation topics show

Research on Marketing Strategy of Volvo Ocean Race in China

Author: HanJing
Tutor: HeShiQuan
School: Beijing Sport University
Course: Humane and Sociological Science of Sports
Keywords: Volvo Ocean Race Marketing Strategy Chinese Sailing Event
CLC: G861.4
Type: Master's thesis
Year: 2012
Downloads: 124
Quote: 1
Read: Download Dissertation

Abstract


With the commercialization and marketization of our country’s sports development, sailing, as an emerging event, walks into people’s1ife gradually. With the aid of2008Beijing Olympic Games’turning point, Volvo Ocean Race entered Qingdao, China and obtained a tremendous success. In2012, Volvo Ocean Race will come to Sanya, China, which has received attention and support from all walks of life. Although China has good geographical and environmental advantages, sailing event started rather late. In addition, our country lacks of experience of organizing large sailing events and high-level managerial talents.To use marketing "4P" strategies and brand marketing strategy, the text analyses the marketing strategy of Volvo Ocean Race in China. On this basis, the text also interviewed sports management professors and Asian Yachting Federation and Chinese Yachting Association experts. Volvo Ocean Race in China has four successes:first is green marketing, the second is knowledge marketing, third is humanistic care and fourth is the brand innovation.At the same time, the paper also summed up its impact on Chinese sailing:First, Volvo Ocean Race into China can call for more and more people participating in sailing and more and more elites and enterprises investing the sailing activities. China’s sailing event will continue to heat up. Second, Volvo Ocean Race into China can give Chinese people more opportunities to watch the competition in person, which is advantageous in the folk popularization of sailing in China. Third, Volvo Ocean Race into China can provide an immense space for training youth sailing in China. Fourth, Volvo Ocean Race into China can pass on experiences of organizing large sailing events to our country. Fifth, Volvo Ocean Race into China can prompt developed port city to drive the development of the national sailing. Sixth, Volvo Ocean Race into China can help promote tourism and cultural development of China’s sailing.At last, the text used SWOT analysis to make seven recommendations for the market-oriented development of China’s sailing:First, we should speed up the popularization of sailing, train professional sailing teams and improve the overall level of sailing. Second, we should speed up the planning and construction of sailing bases and promote the development of boat manufacturing to provide the necessary infrastructure for the mass popular sailing. Third, we should make great efforts to train youth sailing and accelerate the popularity of school sailing. Fourth, we should organize and host sailing events at all levels, actively promote business investment and create sailing events and product brands of our country. Fifth, we should train high-level managerial talents and learn management experience actively from international sailing organization. Sixth, we should publicize sailing culture combining with maritime culture and develop the cultural industries to reduce the marine pollution. Seventh, we should develop and improve relevant laws and regulations of sailing event to specify and guarantee the sustainable development of sailing event.

Related Dissertations

  1. Study on New Product Launch Strategy in Decathlon,F274
  2. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  3. Sinopec Sammy Quanzhou branch of marketing strategy research,F426.22
  4. Gas station convenience store sales strategy,F426.22
  5. Marketing Strategy of China campus buy,F274
  6. PXSF Nursery School Service Marketing Management Analysis,G617
  7. Shanxi Institute of Mechatronic Technology Admissions Strategy Study,G717
  8. CPPCC newspaper Marketing Strategy,G216.3
  9. Marketing Strategy for Acetic Acid in CE Company,F274
  10. Research on Marketing Strategy of Sports Outfits Enterprises in China,F274
  11. Analysis on Tea Consumer Behavior Characteristics and Marketing Strategies,F274
  12. Shenzhen infant health club marketing strategy research,R174
  13. Zhongcai Hanjiang Cement Co.,LTD Marketing Strategy Research,F274
  14. The Research of QingFangLian Group "Haier Brothers" Brand Marketing Strategy,F274
  15. Research on the Marketing Strategy of Huishan Dairy’s Entrance to Dalian,F426.82
  16. A Study on Marketing Strategy of Dongchen Group,F274
  17. Integrated Marketing Communication Theory in the East Cup Application,G80-05
  18. CBA Taiyuan stadium box office Marketing Strategy Research,G841
  19. Silica fume industry market analysis and Aiken ( China ) Company Marketing Strategy,F426.71
  20. China Refractory Products Market Marketing Strategy,F274
  21. Longliqi direct Strategy,F426.72

CLC: > Culture, science,education, sports > Sports > Water,ice and snow sports > Water Sports > Boating
© 2012 www.DissertationTopic.Net  Mobile