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Study on the Evaluation of Museum Interpretation Based on Visitors’ Perception

Author: ChenGuiHong
Tutor: HuangYuanShui
School: Huaqiao University
Course: Human geography
Keywords: Explain the effects assessment Knowledge Acquisition Visitors to experience Museum of Chinese in Fujian and Taiwan edge
CLC: G266
Type: Master's thesis
Year: 2011
Downloads: 150
Quote: 0
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Abstract


Museum occupy an increasingly important position in cultural tourism , museum exhibition involving more complex professional knowledge , and tourists for Interpretation System requirements also increasingly high . Commentary also gradually by experts and scholars , as well as the attention of the scenic managers and operators . The commentary has the education , guidance, provide information , and enhance the experience effects , is an important bridge of communication between the museum and the visitors . China except Taiwan research on interpretation system is still in its infancy , to assess the lack of from a commentary audience perspective museums explain the effect . Based on this , the study assessment Museum explanation effect from visitor perceptions angle to . First of all, the domestic and foreign museums commentary related research to sort out , and to explain the effect of assessment methods , standards, and related empirical research carried out a systematic exposition . Second , edge to China 's Fujian and Taiwan Museum , for example, through questionnaires , in-depth interviews , using descriptive statistics , means comparison , independent samples t-test for paired samples t - test, one-way ANOVA , IPA grid map method for statistical analysis knowledge growth , emotional experience two levels museums explain the effect of the evaluation , and analysis of visitor demographic variables and visited the behavioral characteristics of the knowledge obtained from tourists visiting museums emotional experience . Tourists explore the importance of various elements of the Museum Interpretation System and satisfaction evaluation . The study results show that : Interpretation System of China 's Fujian and Taiwan edge museum for tourists to increase knowledge remarkable results , visitors can obtain higher emotional experience higher overall satisfaction . Finally, a summary of the study and suggestions for improvement , according to the conclusions of Museum Interpretation System . The study concluded that the study of innovation and inadequate , and museums explain the effect of assessment do further outlook .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Museology, museums > The publicity work of the masses
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