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Study on the Impact of Network Embeddeness on Knowledge Acquisition and Growth Performance of Oems

Author: ZhangYueYue
Tutor: HuFeng
School: Zhejiang Technology and Business University
Course: Business management
Keywords: OEMs network embeddedness knowledge acquisition growth performance
CLC: F272
Type: Master's thesis
Year: 2014
Downloads: 5
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Abstract


The Chinese OEMs embedded to the global production network which is dominated by big international buyers or multinational companies with their own advantages, and they meet their needs of development by absorbing the knowledge spillover from multinational companies. However, as the transformation of the international economic situation, the limitation of this kind of development patterns is emerging. It doesn’t work if OEMs depends only upon establishing relationship with multinational companies, it is easy for OEMs falling into pseudo upgrade, and OEMs will not get rid of the captures’position. The acquisition of core resources and knowledge will be helpful for the OEMs to break the captured situation and achieve growth. Just rely on internal resource and the knowledge spillover of multinational companies can’t meet the needs of the OEMs’development, so it is very necessary for them to embed to the wider social network to obtain varies resource. The degree of network embedding determines the depth of resource acquisition, the way to obtain the required knowledge is a problem that needs scholars to solve. Based on this, this article uses network embeddedness as a breakthrough point, and studies the effects of network embeddedness to the OEMs’development, to find the way for the OEMs to get rid of growing dilemma.Firstly, the article reviews and teases the documentary about the OEMs, network embeddedness, knowledge acquisition and enterprise growth. Then, the author establishes the relationship model of network embeddedness, knowledge acquisition and OEMs’growth performance to solve the basic question that how to build reasonable network embedded mode to improve OEMs growth performance. This article explores four closely related questions:(1) Effects of different network embedded modes of OEMs to their growth performance.(2) Effects of different network embedded modes of OEMs to their knowledge acquisition level.(3) Effects of knowledge acquisition of OEMs to their growth performance.(4) What kind of a role that knowledge acquisition plays in the process of the influence of the network embedded to the OEMs growth performance. To solve the four problems mentioned above, the author gain186data of OEMs by with the method of questionnaire survey, and verifies the forward assumptions by reliability analysis, validity analysis, correlation analysis and regression analysis. The conclusions are as follows.(1) According to the relevant theoretical research results, the article divides network embedded into three dimensions, those are structure embedded, relationship embedded and cognitive embedded, and the article study the relationship between the three dimensions and OEMs’ growth performance. The empirical analysis results show that all the three dimensions have positive influence on the OEMs’growth performance, and the influence of structure embedded is more significant than others. Specifically, OEMs can take advantage network location, get rid of the captured position in the global value network and win the dominate potential in other network which is helpful for OEMs to gain the opportunities for OEMs growth. OEMs can establish long-term stable cooperative relations and alliance relations by relationship embedded, which is helpful for OEMs to develop and change their business. OEMs will improve their recognition to the value of other members of the network, which is helpful for OEMs to have better communication with others in the network and establish a harmony and steady network embedded relationship.(2) According to the classification of knowledge acquisition made by scholars, this article still study the different impacts of knowledge acquisition to OEMs growth performance from two aspects include explicit and tacit knowledge acquisition. The study finds that both the explicit and tacit knowledge acquisition has positive effects on the OEMs’growth performance, and the role of tacit knowledge acquisition is more significant. Specifically, the explicit knowledge acquisition (such as technical knowledge and manufacturing processes knowledge) can help OEMs to expand the scale of production and boost output; tacit knowledge acquisition helps OEMs to cultivate self core competence (know-how for example), which will promote the qualitative leap and progress of OEMs.(3) This article explores the influence of three dimensions of network embedded to the knowledge acquisition respectively. The results find that each dimension has positive effect on the explicit knowledge acquisition, and the structure embedded and relation embedded of network embedded has significant positive effect on tacit knowledge acquisition, and cognitive embedded non-significant positive effect on tacit knowledge acquisition. For this result, the author explained from two aspects respectively, on the one side, it is bad for knowledge acquisition under the condition of homogeneity trend in knowledge; on the other side, cognitive embedded is the high level of network embedded, which needs the members of network have consistent cognitive and behavior and has a high demand of enterprises’culture, while most of the sample firms set up in a short time and has not formed long-term vision and mission, so the function of cognition embedded may not reflect the real situation.(4) With the deepening of the social network theory research, lots of scholars pay attention to the knowledge acquisition in the process of network embedded. Therefore, this research is the extension of previous scholars’research, and studies the intermediation of knowledge acquisition. The empirical results indicate that the explicit knowledge acquisition plays a significant intermediary effect when the each dimension of network embedded has an influence on the OEMs’ growth performance, and tacit knowledge acquisition plays a significant intermediary effect when the structure embedded and relation embedded have an influence on the OEMs’ growth performance, while cognition embedded don’t play a role of intermediary.

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