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The Research of the Male Image in Female Journals

Author: WangZuo
Tutor: PanWenNian
School: Anhui University
Course: Journalism
Keywords: Women's magazines Male image Content Analysis
CLC: G232
Type: Master's thesis
Year: 2011
Downloads: 129
Quote: 0
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Abstract


Female readers for the target audience, as the main theme in the lives of women, women's magazines, in the beginning of the birth is to convey an important platform for female discourse. At the moment, the women's magazine further subdivided blossomed content and positioning each, one should not be underestimated the power of the media. Academia and industry to the prosperity of women's magazines, which emerged in a number of related research. Gender theory and gender stereotypes perspectives on the study of women's magazines in the characters occupy a large proportion. However, this type of research is often only the eyes of positioning the impact on the image of women of women's magazines, and the image of male suffered sufficient attention. From the micro perspective, sampling selected years 1999-2009 \images of men as well as the impact the male image presented in women's magazines factors, play a complementary role to the existing studies of women's magazines. The thesis consists of five parts. The first part is an introduction and research purposes, current research and theoretical basis described in detail, in order to provide a clearer context for later analysis commenced. The second, third, four parts, respectively, of the \The first men age, geography, occupation, basic image and article containing male image theme and other elements of the text analysis, statistics show the characteristics of each of them showing a male image overall. After showing images of men between 1999 and 2009, \The fifth part, based on the above analysis to observe the similarities and differences of the different types of women's magazines male image, as well as the same women's magazine in the male image vertical presentation characteristics, and to explore the impact of women's magazines male image rendering elements. The analysis found that women's magazines in the male image is rendered with a certain degree of gender stereotypes, but the impact of gender stereotypes by different types of women's magazines in the rendering of the male image is not the same. \The male image showing the same women's magazines diachronic not static, but different emphases years. This is a traditional culture, the readers locate magazine journal philosophy and style, such as the result of the combined effects of elements.

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