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The Study of Tecent Local Websites

Author: HuKai
Tutor: LiuLinSha
School: Southwest Jiaotong University
Course: Communication
Keywords: Tencent Place Portal Focus Communication Media Convergence
CLC: G206.3
Type: Master's thesis
Year: 2010
Downloads: 219
Quote: 0
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Abstract


For news sites sponsored by most of the local media , the site structure identical single profit model , has so far failed to form their own unique advantages . With the further development of the deepening of the reform of the cultural system and network communication , the increasingly fierce competition between the portal . Xinhua quietly listed the People's Network and a number of key websites listed on the work of central and local approval process , which set a model for the further development and transformation of traditional media news site . Commercial portals have tested the water network video , online games and other new business , operations homogenization trend is obvious , the competition is fierce . Tencent , as currently the most visited business portal . It way to break the \Tencent to \Tencent QQ with a good user base , take the contents of the operating strategy of localization and humane orientation communication technologies , segmented regions spread , better dissemination of results , with good market prospects and instant messaging communication \disseminate print media communication combination mode of transmission , which also indicates that the Business portal traditional paper media media the fusion development has or can look forward to the new mode . In 2010 , Tencent in Fujian and Guangdong intention to establish a new portal , large portal opened local website portal development has gradually become a new trend . Occupy different Tencent local portal network niche , without the mother's body - Tencent portal have a big impact , thereby creating a new \

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory > Mass Communication
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