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Investigation and Analysis of MicroBlog Users of Sina Based on "Uses and Gratifications"

Author: WeiNa
Tutor: WangJunJie
School: Hebei University
Course: Journalism
Keywords: Uses and gratifications Microblogging Sina microblogging Microblogging users
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 809
Quote: 2
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Abstract


To sort out the basis of the the microblogging concept , characteristics and development status , Sina microblogging From the perspective of uses and gratifications theory , composition, characteristics, usage behavior and motivation to use the system on the Sina microblogging users investigation and analysis , examine Sina microblogging users to use and meet the situation , which pointed out that the Sina microblogging meet the problems of user needs and the corresponding countermeasures to address these issues , in order to provide the appropriate data for the microblogging operators and conclusion microblogging users more convenient, more attentive service , the big picture is more conducive to the benign development of microblogging in China .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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