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Status and Strategies of Foreign dissemination of Chinese culture

Author: ZhuFangZuo
Tutor: XuZhengLong
School: Nanjing Normal University
Course: Chinese International Education
Keywords: Chinese culture External communication 5W mode Soft power
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 331
Quote: 0
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Abstract


The country's comprehensive national strength , including the hard power and soft power . Thirty years of reform and opening up , China 's hard power has been significantly improved , the state of \External dissemination of Chinese culture as a national cultural \The perspective of this article to spread the pioneer Harold Lasswell 's classic \Article in the introduction and conclusions , is divided into three chapters . The first chapter briefly Lasswell \Clear these two propositions , external dissemination of the culture that is defined in the dissemination of ideas and dissemination of ideas . Chapter II \Chapter on the previous chapter, the issues raised from the five aspects of their coping strategies , including : wider dissemination organizations , training communicators qualities ; dissemination of the contents reflect the ideological and times ; build diverse communication channels ; comprehensive and in-depth analysis of the spread of audience ; tracking , feedback , dissemination of results of these five .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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