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The Development and Successful Experience of Entertainment and Sports Programming Network

Author: ZhaoLiQiang
Tutor: MaZengQiang
School: Xi'an Institute of Physical Education
Course: Humane and Sociological Science of Sports
Keywords: Entertainment and sports programming networks Brand building Event resources Diversification
CLC: G229.1
Type: Master's thesis
Year: 2011
Downloads: 35
Quote: 0
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Abstract


Summary of entertainment and sports programming networks (Entertainment and Sports Programming Network, hereinafter referred ESPN) is the world's most famous and largest sports television network, which was first proposed the idea of ??a 24-hour continuous broadcast sports programs to do the world of sports leadership for the goal. ESPN is a professional commitment to sporting events and program production, output and the spread of cable television network, but also representatives of international sports television media success. In this paper, the methods of literature, expert interviews, comparative analysis and logic analysis, first introduced the overview of the development of the television industry in the United States and China: After nearly a century of development, the U.S. television industry, the line formed mainly commercial television, public TV, giving the major television networks plus subsidiaries and independent television system, it has a full program supply system and a variety of modes of transmission; taken by the Chinese television industry publicity management, the cause of the construction industry management \broadcast TV system of socialism with Chinese characteristics, 2000 clarified the requirements of the Chinese Television System Group, summed up in three merger of radio, television, movies, Trinity; wireless, wired, education; provincial, prefecture, county level through. Second article details the ESPN's four stages of development: the founding stage, through the crisis of survival stage, the stage of rapid development and stability of the mature stage, and then combined with the development process of ESPN ESPN's successful experience, and that innovation and brand building, using the latest technology, appropriate choice of headquarters, creating a comfortable working atmosphere, the courage to change the television industry's traditional fee rules and rich event resources and diversification. With China's accession to the WTO and the globalization wave struck, the Chinese media sector to feel the pressure from foreign counterparts in order to become bigger and stronger, and ultimately to the international Finally, combined with China's national conditions and the CCTV sports channel Channel style channel positioning, and event resources and draw on the successful experience of ESPN, is proposed for the development of China's sports channel a few suggestions: 1. deepen brand building; 2. actively developing and using the latest technology; 3 to create a good working atmosphere, optimize employment mechanism; 4 play sports advantage to make trouble diversified business; 5. the rich sporting event resources; 6. appropriate time to explore the international market. National conditions of different decisions on different path of development of the sports channel ESPN and CCTV, we should avoid weaknesses, learn from the successful experience of ESPN, according to its own characteristics, and find the CCTV sports channel development road with Chinese characteristics.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Countries around the world on Broadcasting and Television > World
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