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Decision-making of the Diversification Strategy of Enterprises Based on Learning Cost

Author: LiuPeng
Tutor: LiuHongWei
School: Xiangtan University
Course: Business management
Keywords: diversification technology diversification learning cost intermediateeffect
CLC: F272
Type: Master's thesis
Year: 2013
Downloads: 24
Quote: 0
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Abstract


In the background of knowledge economy, technological learning has receivedextensive attention of scholars at home and abroad.And the costs and benefits are theeternal subject of all economic activities, pay attention to the study of cost, and tostudy the relationship between it and diversification strategy of enterprises, has a veryimportant practical significance.Along with a lot of enterprises with diversificationstrategy experiences from success to failure, enterprises are in urgent need of newtheoretical study to guide their strategic decision-making.This research is based onthis background.From the perspective of technology diversification,this paper tries to grope forthe mechanism of how diversification effects learning cost.The whole Paper is dividedinto three sections:theoretical discussion,empirical research and study conclusion.In the section of the theoretical discussion, the background and framework of theresearch is introduced firstly, and the research trend on diversification, technologydiversification and learning cost is reviewed then. Through the summary, the authorproposed the learning cost composition in this part,which including introductioncost,transaction cost,training cost,equipment cost,marketing cost and investigationcost,research and development cost.In this section, through theoretical analysis,theauthor has established the relation model of diversification, technology diversificationand learning cost, and puts forward the research hypothesis.In the second part,the author send questionnaires investigation to over100enterprises,in order to get more useful information,In the stage of the settingquestionnaire problems,we have got advice from experts and entrepreneurs,and selectthe measurement indicators of diversification and technology diversification;in thestage of sending questionnaires,we choose top manager and CTO to be the object;inthe stage of collecting information, track the filling of questionnaires;then didreliability and validity analysis, correlation analysis and regression analysis to the datacollected,and got the results of empirical research.the results are analyzed anddiscussed at last.In the last section,the author introduced research conclusion. Specifically includefollowing.(1)The degree of diversification is significantly positively related to technologydiversification. (2)Technological diversification had significantly positively related to every part oflearning cost.(3)Technology diversification mediates the effect of diversification on learning cost.Conclusion of this study is in order to impress the top manager to pay attentionto learning cost,and provide guidance for enterprises doing diversificationdecision.And also advice that the enterprise should pay attention to how to reduce thecost of technological learning after diversification decision has been made.this studydetermined the form of learning cost,which makes learning cost easier formeasurement and quantitative research,and this paper also provides academic circle anew perspective in diversification strategy research.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise planning and management decision - making
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