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Along with the rapid development of China's media industry, the type and quantity of media, such as listed companies like increase at an alarming rate, route of transmission is increasingly sophisticated, increasingly intense competition between the media. The urgent need for the survival and development of the media to enhance their core competitiveness through effective marketing. For not dominant in the capital, strength, size and other aspects LY public television channel, it is necessary to avoid weaknesses and develop new core competencies, carefully crafted a number of local brand famous column, through the launch of the localization program local audience's sense of identity, in order to establish a more intimate geopolitical, kinship, reaching to boost ratings, loyalty, love and so many other indicators, to strengthen and consolidate the competitive position of the the LY public television channels. The LY public television channel after a five-year trek, the end of his breakthrough in the July 1, 2006. From the initial LY television science and legal channels to LY public television channel, it carries too Luoyang TV efforts and expectations. \in early childhood. In recent years, structural reform in the television industry, the context Zhibofenli public channel how to deal with competition in the market, to create a number of influential brand column, the next stage we need to seriously study and resolve re- in the weight. In this paper, in order to use marketing theory to guide the LY public television channel marketing strategy formulation, to help open up a marketable audience groups. Full access to relevant literature on the basis of the first development status of our provinces and public television channels, the macro environment, audience analysis and competitors status aspects summarized, pursuant to which the market segmentation, and Determine LY public television channels, pricing, channel and promotional marketing strategies combination. In this paper, the theory of matter, the empirical analysis, integrated use of literature search, data analysis, comparative analysis method for LY public television channel in the development of the length of the pros and cons of the system, to grasp from the macro, micro at try to figure out, but also exploratory study of its marketing strategy, to LY public television channels on the the domestic urban public television channel market conditions have an understanding of the system, thus achieving the purpose to make overall judgments on the public channel development strategy, the development prospects.
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