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Research on Cloud Computing Strategies of Inspur Group

Author: ZuoMengMeng
Tutor: XuXiangYi
School: Shandong University
Course: Business Administration
Keywords: cloud computing strategy research and development system marketing system service mode
CLC: F270.7
Type: Master's thesis
Year: 2013
Downloads: 80
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Abstract

The Role of information technique is more and more significant with the develop ment of the economy and society.In recent years, all countries believe informatization as the way of changing the method of economy growth, pushing economic structure adjustment, making Industrial upgrading and arousing the economy recovery.The information industry becomes the strategic point of competition in the world.Our country government also consider information industry as a strategic newly arisen industry, which has been writen in the12th of five years’progrems, and have the priority.Our government puts forward the development road of industrialization-" Forcely pushing forward informatization and industrialization to the depth combination, with informatization arousing industrialization, with industrialization promoting informatization ".Cloud Computing is a revolution of IT application and business model, the customer can use network to obtain flexible computing service based the requirement, this convenience usually been described as easy as getting electric or tap water.Cloud computing is an important direction of informatization in the future, not only governments in all countries have already brought Cloud computing into national newly arisen strategic industry, as IBM, Microsoft and Google etc. Multinational IT Corporation,like some small-sized IT business enterprise, also try to be the first of getting into Cloud computing field, by the way of shooting for the customer’s resources,. It means, most IT enterprise are all try hard in cloud computing. They all aim to acquire the position of belonging to oneself, the continuance competitive advantage, and seeking long-term existence and development.Inspur Group focused on the field of business computing, Is the only IT company that provides hardware and software integrated overall solutions and services. This article selects Inspur Group as the object of the empirical research. Combining the characteristics of Inspur Group,accessing to large amounts of literature, on the basis of some domestic research about the strategy, the article analysis the development trend of the global cloud, the environment and the policies about cloud computing, and the coping and development strategies of domestic IT companies in the cloud computing era. On the basis of the external environment and internal resources, explore an effective strategic system to help Inspur group achieve the transition to cloud computing from traditional IT, and design the steps.of cloud computing strategy implementation.In this paper, using the method of macro and micro combined, theory and practice combined,on the basis of macro environment analysis, We discuss the strategy of Inspur Group Cloud computing development. After that we design four key strategic of cloud computing:product strategy, marketing strategy, service strategy, mergers and acquisitions strategy. This paper analysis importance and interaction of the four side strategic. Finally a detailed description of the points and safeguards about implementation of cloud computing strategic is been proved. The research aims to have the cloud computing strategy of Inspur systematic, feasible and scientific, have Inspur to grasp well of the cloud computing industry opportunities, turn overtaking competitors. This will also provides many domestic IT vendors a reference, and provides a choice on the way for domestic IT companies to get rid of the price war, the homogenization, to compete with foreign IT giants.Domestic research on the development strategy of the IT companies is limited to the traditional IT models,. The model is often been limited to technical or commercial applications level, whih is rarely comes to IT companies cloud computing strategy formulation and implementation. This article talks about the cloud computing strategy system implementation, support and control system for exploratory research.The research about the transformation or strategic collaborative corporate of the strategic is to much, but about the Group of multiple subsidiary industries and strategic transformation due to a technological change is less. The papper will carry out an exploratory research about the unity of a number of subsidiaries on how to organize and promote strategic transformation.

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