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Study on Economy and Management Based on Cellular Automata

Author: ZuoSong
Tutor: DengMinYi；KongLingJiang
School: Guangxi Normal University
Course: Theoretical Physics
Keywords: Cellular Automata Margin Investment behavior Market Diffusion Computer simulation
CLC: F830.91;F274
Type: Master's thesis
Year: 2011
Downloads: 59
Quote: 0
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Abstract

The stock market and new product marketing market played an important role in the modern economic growth, they have always been academic research focus. With the rapid development of economy and society, the people found the past traditional economic theory hard to explain some of the current economic phenomena, such as the effect of a small company, Ratio Effect January abnormalities. More and more scholars began to explore the use of behavioral economics theory to build a model to explain these \However, due to the evolution of the stock market, and new product marketing market is very complex, it is usually a mathematical model while ignoring its evolution. Existing cellular automata model based on the stock market, and new product marketing market model closer to reality, its evolution of numerical simulation and analysis, to draw some meaningful conclusions. The main work of this paper are as follows: (1) In accordance with the reality of the stock market's characteristics and behavioral finance theory, consider the investment psychology of investors, investing in technology and its own assets size, establish ordinary investors, technology investors, margin by model, computer simulation before and after the introduction of margin trading, stock trading volume and stock price volatility. Through analysis and numerical simulation results found the margin both may generate increased trading volume on the market, is conducive to the inherent market price stabilization mechanism for the formation of a positive impact on the stock price may also generate implications for help or increased market volatility negative impact, and make policy recommendations on how to reduce the impact of short sales on the market. (2) taking into account the mutual promotion relationship between the new product to its complementary products, the establishment of the new product market diffusion cellular automata model. By computer simulation and analysis, and found that there is competition in the market of new products diffusion phenomenon manufacturers simply cut prices and improve the strategy of advertising intensity, prone to substitute manufacturers vigilance and then take the same competitive strategy, it is not effective to seize market share, while the new common product with its complementary product portfolio pricing and cooperative advertising can improve the competitiveness of their products. (3) Taking into account the position of consumers in the real market is not always constant, may also move freely and more consumers exchange their consumption behavior more consumers will be affected by the impact. In the above (2) based on the diffusion model of new product markets, the use of consumer mobile rules to establish the cellular automata model to observe the real market research exchange consumers more frequently, the proliferation of new products. Finally, summarizing the results of the study, further research and Cellular automata in economic management analysis.

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