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China Mobile Communications Corporation is the leading operators of domestictelecommunications industry, compared to the domestic industries and enterprises,and has a more comprehensive operations management system, some walk in theforefront of communications products and advanced management mode, efficientmarketing means other operators keen to learn and follow objects in the user scale,enterprise-scale, enterprise-effectiveness is the absolute dominant position in thesame industry. China Mobile in terms of new product marketing target users lookingfor there are still not allowed, a single marketing tool, marketing costs are too high,poor perceived by the user, and slower business promotion aspects.With the development of mobile phone mobile communications business, digitalbusiness will replace the traditional language of business to become the market leader,will also become the profit growth of the mobile communications company. In thedigital business, mobile security is a combination of communication and financial, itis based on one of the trading platform of mobile communication technologysecurities terminal, but also to meet the mobile transactions need of many investors,and therefore came into being.First of all, the problem of the status of of Jilin Mobile Phone securitiesmarketing. Product securities by phone, including the background of the product,technology and functionality, and then analyzes the way of phone the securitiesproduct marketing status quo, including marketing and marketing division ofSecurities Dealers, marketing-oriented users, take and the status quo of businessdevelopment, and enhance product marketing, including the target user to selectmarketing choice, the choice of the marketing opportunity. The lack of focus on marketing that user awareness and acceptance is not high publicity, movingcompanies and securities firms in each operating room, moving companies andsecurities firms are carrying out a large-scale targeted weak publicity and promotion,respectively, in the formulation of marketing case moving companies and securitiesfirms to develop their own marketing case.Secondly, the establishment of a the Jilin Mobile Phone securities marketingmodel. The first to be precise to select the target user, including access to investorsand brokerage information telecommunications features, combined with investorsaccess to active investors information, to obtain its exchanges laps user informationbased on the active investors information. The second is to select the appropriatemarketing channels, including short/MMS marketing, voice marketing, Internetmarketing, and exposure to marketing. The third is to build a reasonable marketingscene, including the non-business user experience marketing, active users of the depthof marketing, active users silence wake marketing. The fourth is the perfect marketingmodel, including consumer and mobile Internet related indicators parametercorrection for non-business users, business use of the user, the depth of the activeusers and related business marketing.Finally, the application of mobile securities marketing model refinement.Specific marketing activities planned in cooperation with Northeast SecuritiesCompany, and the further implementation of mobile securities marketing model,including the account to send mobile securities and depositary preferential purchase.In order to better implement the mobile securities marketing model, the scoring rulesset automatic marketing system, a variety of results were corrected. On the basis ofthe trial phase, recommendations for improvements.
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