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Study of Xinjiang Tourism Marketing Strategy-Based on the Consumer Behavior

Author: MaZhen
Tutor: SunLanFeng
School: Xinjiang University
Course: Business Administration
Keywords: Xinjiang tourism consumer behavior tourism marketing
CLC: F592.7
Type: Master's thesis
Year: 2012
Downloads: 274
Quote: 0
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This paper mainly includes following three points. First, the related literatures about touristbehavior and tourism marketing strategy are collected, summarized and analyzed. Second, effectivedata is collected by marketing research and investigation. Third, combined with above points,suitable marketing strategy for Xinjiang’s tourism is summarized. The purpose of this paper is toprovide effective data for Xinjiang tourism enterprises, and put forward useful suggestions fordeveloping marketing strategies of Xinjiang tourism enterprises.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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