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Study of Managing Models of Rurall Family Inns of Mengtun Stockade Village

Author: LiYue
Tutor: AiJin
School: Southwestern University of Finance and Economics
Course: Tourism Management
Keywords: Rural Family Inns in Southwest Minorities Regions Managing Models Mengtun Stockade Village
CLC: F719.2
Type: Master's thesis
Year: 2011
Downloads: 113
Quote: 1
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Abstract


The modern sense of the family inn originated from the Britain after the second world war, and was prevalent in European continent, America and then developed rapidly and became an industry with considerable output value in some developed countries in the West. However, family inns in our country started comparatively late and it’s developing very slowly especially in the Southwest minorities region in China, which was still in the initial stages. As the tourism industry of the minorities regions is developing, the number of tourists increases tremendously, so the need for accommodation is great. Therefore, the emerging family inns in the minorities regions provide an economic lodging environment with the unique style for tourists in the minority nationality regions.However, as the economic development of the minorities regions is comparatively backward; the infrastructure facilities need to be improved; the minority nationality regions are badly short of funds etc, most of the tourism development of the minorities regions are still at the beginning. Because of these, the development of rural family inns of the minorities regions are also restricted. At the same time, due to the minority people’s lower literacy levels and business operators’lack of study of advanced managing models, the rural family inns of minorities regions develop slowly.Mengtun stockade village, as a Zhang nationality sightseeing place nearest to Chengdu, the capital city of Sichuan province, its natural and humanistic resources qualify it as a place to develop tourism. While the tourism development of Mengtun stockade village is in the initial stage, and its popularity is low. Its rich natural resources and national culture is bound to have a great potential to explore and will attract more tourists in the future. Thus, it raises a higher requirement to the local lodgings. Therefore, developing the rural family inns with its own unique style can not only provides more accommodation choices for tourists, but also gives tourists a better and deeper experience of Zang nationality culture and appreciates its local minorities features. Besides, it can further propagandize the tourism resources of Mengtun stockade village and its Zang nationality culture.In the Southwest minorities regions of China, there are a variety of unwell-known small villages with rich natural and humanistic resources just like Mengtun stockade village. There are not quite far away from the big cities, and has its unique landscapes and ethnic customs and cultures. However, the propaganda and development of these villages are all in the early stages, and possesses a great potential to develop tourism. Hence, the study of managing models of rural family inns of Mengtun stockade village can provide an example for the research of managing models of rural family inns of Southwest minorities regions in our country, with its typicalness and representativeness.By setting forth the acdamic research of rural family inns and the experience at home and abroad, this paper put up with some managing models for family inns. Moreover, on the basis of the introduction of Mengtun stockade village, the status quo and problems of its family inns, this paper tries to analyze its current managing models and point out its characteristics, advantages and disadvantages. Meanwhile, the paper tries to adapt these managing models to the rural family inns of Mengtun stockade village and analyze their merits and demerits respectively, and eventually, it raises a managing model which is suitable for the development of rural family inns of Mengtun stockade village at present, hoping it will be further popularized in other rural family inns in Southwest minorities regions of China.

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > Services sector > Hotel and Guesthouse Accommodation
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