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Study on Cultivating the Core Competence of Modern Chinese Fast Food Industry

Author: ZhangXiaoXia
Tutor: GaoDeZong
School: Qingdao University
Course: Tourism Management
Keywords: Chinese Fast food Core Competence SWOT Analysis Cultivate
CLC: F719.3
Type: Master's thesis
Year: 2011
Downloads: 377
Quote: 1
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Abstract


The enhancement of people’s living standard and speeding up of life rhythm have provided the great power to the development of fast food industry,but the modern Chinese Fast-food industry also has many problems in the developing process,such as the short vitality, asily imitated and substituted,unstable product quality and the low standardization as well as he slow chain management development,and so on.The solutions to these issues are toestablish the long-term competitive advantage and form the core product and technology.The core competence theory provides the powerful support to the problems of modern Chinese fast food industry which is unique,valuable,can not be imitated and substituted,and soon.At the same time,the core competence is the power of establishing the enterprise long-termcompetitive advantage.This paper has elaborated the core competence theory,including its concept、characteristics、level and the current studying situation at home and abroad,and thenwith analysis of the current situation of the fast food industry in Chineses market,with Chinese Fast food industry’s characteristic and the present situation,according to the core competence level, has constructed the core competence model of modern Chinese fast food industry. This Passage also has done ademon stration research to core competence of Zhengongfu.This model has pointed out the constructional factors of modern Chinese Fast food industry’s core competence including the cognition attribute and the behavior attribute as well as the competitive advantage’s transformation,finally proposed the cultivating ways to modern Chinese Fast food industry’s core competence, which are to establish outstanding enterprise culture, implement standardization、quantitative、industrialization and mechanization and establish chain management.

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > Services sector > Food and beverage industry
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