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Competition among enterprises is ultimately a talent competition, the overall quality of the competition of the corporate human resources . With China's accession to the World Trade Organization as well as refined oil retail , the gradual opening of the wholesale market , a variety of economic entities to participate in the competition in the domestic oil industry , the multinational petrochemical giants have to seize the Chinese oil product market , the state-owned oil product sales on the domestic refined oil market thriving situation has evolved into a situation of domestic refined oil retail enterprises and multinational giants competing . Organizational behavior theory suggests that organizational commitment of employees a direct impact on the level of staff enthusiasm , initiative and creativity . In order to adapt to the new situation , new changes in oil sales enterprises must stabilize the workforce , to improve the level of organizational commitment , in order to stimulate the enthusiasm, initiative and creativity of staff , improve the competitiveness of enterprises . In this paper, the theory of organizational commitment , combined with oil sales enterprises and employees work characteristics , and conducted in-depth research on oil sales employees organizational commitment . First , the use of oil sales of Organizational Commitment Scale completion of data collection , a preliminary understanding of the overall level of oil sales enterprise organizational commitment . Secondly, the use of exploratory factor analysis and confirmatory factor analysis on oil sales of Organizational Commitment Scale data analysis and processing , organizational commitment is divided into emotional commitment , ideal commitment , normative commitment and economic commitment , opportunities commitment 5 dimensions. Finally, targeted specific recommendations for the cultivation of oil sales enterprise organizational commitment .
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