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A Research on Optimizing the Operation Mode of CISMEF

Author: DuYingJun
Tutor: LiangXueCheng
School: Northwestern University
Course: Business Administration
Keywords: exhibition project management operation optimization exposition
CLC: F713.83
Type: Master's thesis
Year: 2012
Downloads: 73
Quote: 0
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In recent years, convention and exhibition economy has become a new growth engine with increased quantity and enhanced quality. Increasing numbers of cities will position exhibitions and fairs as the new pillar industry. As an up-rising star of international convention and exhibition industry, china has a huge market potential and prospect, with the improvement of China’s comprehensive strength and the rapid development of China’s convention and exhibition industry, more and more international exhibitions held in all parts of the country. The organization of large-scale, professional and international exhibition plays an important role both in the development of exhibition industry or other related industry and in the local economic development.Approval by the state council, China International SME Fair (CISMEF) is a high-profile international event in China that targets and serves SMEs home and abroad, and an UFI approved event. CISMEF has been successfully held for eight sessions with brilliant achievement. However, it has been confronted with an increasing number of difficulties in the constant development, such as, merchant difficulties, inaccurate position, lack of professional management, lack of awareness, etc.Through the research to the exhibition project management theory and the latest literature, this article conducts an overall analysis of CISMEF with large amount of data and material, analyzes and compares the features of advanced exhibition operation at home and abroad and investigates how to overcome its own limitations in the development of new situation, optimize the operation system, make use of every advantage and impel the exhibition to develop better and faster.This article first illustrates the concepts and features of project management, then the process of development of exhibition project management, and the main content of exhibition project management. It then goes further to analyze the current operation of CISMEF and foreign international fairs using theories such as the study of exhibition project management. Features of current operation and what can be learned from these will be drawn from above analysis. It reveals the problems exists in the operation management of China International Small and Medium Enterprises Fair, analyzes how it is necessary to optimize its operation management and points out the way and goal to reach operation optimization. Finally, the article provides methods and suggestions for the management operation optimization of CISMEF, and point out problems that deserve special attention during operation management optimization and how to cope with these problems.

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