Dissertation > Excellent graduate degree dissertation topics show

Convention&Exhibition Industry Analysis of Zhengzhou City

Author: HuSuYin
Tutor: ZhuWeiMin
School: Zhengzhou University
Course: Business Administration
Keywords: Convention and Exhibition Industry Industrial Chain MarketCompetitive Structure the Mode of Operation
CLC: F713.83
Type: Master's thesis
Year: 2012
Downloads: 241
Quote: 1
Read: Download Dissertation


The Convention and Exhibition industry is doing well in the worldwide development; economic development has a great driving effect. In recent years, with Chinese economic development, the exhibition mode, exhibition concept, exhibition technology and media of domestic and international convention and exhibition industry are Changing update. This gives a tremendous opportunity for exhibition enterprises in Zhengzhou City to industrial upgrading, while also increasing the pressure of the Zhengzhou City Convention. Now, Zhengzhou City Convention and Exhibition Industry Research, which also proposed new requirements. I through the analysis of the convention and exhibition industry in order to provide effective reference for the formulation and implementation of the strategic plan for the Zhengzhou Convention and Exhibition, to identify the direction of the opportunities and challenges of the industry environment, and create industry-leading convention and exhibition company.First, this paper defines the meaning of the exhibition industry, and then analyzes the trajectory and the current situation of development of exhibition industry in Zhengzhou City, found that the main problems of the industry, forecasting development prospects and development trends, found that the characteristics of the industry. Second, the analysis of Zhengzhou Convention and Exhibition industry environment:including the macroeconomic factors that affect the industry, the industrial chain, the position and role of industry related parties, industry concentration and strategic group. At last, the exhibition is divided into a trade class exhibition and consumer exhibition, respectively, to study the difference in the mode of operation, marketing and profit models.Through the above analysis, I found that the exhibition industry in Zhengzhou City, is in the fast growing, over the longer term, the industry still has a larger growth, product prices will continue to rise, industry profits are maintained at a relatively high level, with a great space for development. The comb of Zhengzhou convention and exhibition industry chain, refining the core competitiveness of enterprises of different types, which can help the exhibition enterprises to expand the chain. Industry concentration and strategic group analysis, a comprehensive understanding of the characteristics of industry competition and exhibition companies to take advantage of should be in a strategic position in the industry. The analysis of the operating mode of the exhibition, and found that the characteristics and shortcomings, so that enterprises can seek a breakthrough in exhibition mode of operation, marketing and profit models.

Related Dissertations

  1. The Research of the Fashion Terminal Space in the Society Consumption Change,TS941.1
  2. The Market Competition Strategy Research of AU Optronics Corporation,F426.6
  3. A Study on the Operation Mode of Chinese Copyright Cooperation Fashion Magazine,G239.2-F
  4. Based on the Industry Chain Development of Cooperation between Fujian and Taiwan Tea Industry to Deepen Research,F326.12
  5. Cultivation and Policy Research of Industrial Chain of Internet of Things Based on the Communications Industry,F49
  6. Astudy on the Evolution of Mobile Internet Industrial Chain,F224;F49
  7. Macao Convention and Exhibition Industry Comparative Analysis Joint Development,F713.83
  8. Mode of Small and Medium-Sized Enterprise Industrial Chain Integration Based on Industrial Clusters,F276.3
  9. Media convergence Perspective Development of network television,F49
  10. JMY mode of operation of private equity firms,F832.51
  11. Research on the Business Modeand Performance Evaluation of China’s Microloan Companies,F832.4
  12. The Research about the Operation and the Practice of Chinese E-Governance,G206.3
  13. Simulation and Optimization of Logistic System for Container Terminal Based on Arena,U691
  14. Analysis of the context of advertising discourse from the Cognitive Pragmatics learn angle,H052
  15. The Research of Operation Mode of Shanghai Jing’an Government Guiding Fund,D630
  16. Research on the Strategy for International Competitiveness of China’s Automobile Industry from the Perspective of Industrial Chain,F426.471
  17. Market Methods of Public Sports Service Supplies in China,G80-05
  18. Research on Competition and Cooperration Stategy of China Mobile in 3G Era,F626
  19. A Study on the Development Mode and Development Route of Ningbo’s Exhibition Industry,F713.83
  20. Chongqing Exhibition Industry and the City’ S Image Dissemination of Research,F713.83
  21. Research on Brand Convention and Exhibition Development in Beijing,F713.83

CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising > Trade shoe
© 2012 www.DissertationTopic.Net  Mobile