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The Study of Strategy for Starting Exhibition Department in G Convention Center

Author: WuXuZuo
Tutor: GuoJuRong
School: Shanghai Jiaotong University
Course: Business Administration
Keywords: Exhibition Strategy Barrier-to-mobility
CLC: F713.83
Type: Master's thesis
Year: 2012
Downloads: 33
Quote: 0
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Abstract


This thesis focused on a real example, G Convention Center from Beijing,to study their idea of starting the exhibition department. There’s not verymuch practical study on the real company case in China’s exhibition industry.It was expected to help China’s exhibition companies take more systematicthinking and analysis in their daily work.The thesis began with the brief introduction of G Convention Center withbackground and potential bottlenecks. With the statement of strategicmanagement theory and mobility barrier, the article then followed with thedetailed analysis, both externally and internally. In the external environmentanalysis, the popular PEST analysis was used together with the China’sexhibition industry study, which included the features on geographic factor,industry chain factor and relative competitor analysis. And after that was theinternal environment analysis. It targeted on the current management teamand business status, finance and resource configuration.With all the above analysis, a strategic plan for starting the new exhibitiondepartment in year2012-2020was given to G Convention Center based on itscurrent status. And then the down-to-earth suggestions and key points werealso given according to the different time period in the strategic plan. So asthe measurement and contingency plan was included. All in all, the article went through the key principle of analysis-action-measurement completelyin order to give a standard example of systematic thinking and study for theexhibition industry. And also the writer sincerely hope this article could be agood beginning for the people to combine more consideration with real dailywork in the exhibition industry

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising > Trade shoe
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