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Research on Business Strategy of Liaoning Hanwei Transportation Technology Development Co., Ltd.

Author: WangZhiChao
Tutor: PanAnCheng
School: Dalian University of Technology
Course: MBA
Keywords: Strategy Strategic management Business strategy SWOT analysis Liaoning Hanwei
CLC: F512.6
Type: Master's thesis
Year: 2011
Downloads: 5
Quote: 0
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Abstract


In this paper, Liaoning Hanwei Transportation Technology Development Co., Ltd. (Referred to Liaoning Hanwei company) for the study, in order to achieve corporate goals of sustainable development by leaps and bounds for research purposes, the use of literature and research, qualitative and quantitative research, theory and practice analytical methods, studied Liaoning Hanwei corporate strategy issues, The main research contents include the following.The first part is the development of Liaoning Hanwei’s major problems in the analysis; second part is related to corporate strategy theory and research methods of synthesis; The third part is the external environment in which the Liaoning Hanwei company and their own internal environment analysis; The fourth part is the strategic environmental assessment, strategy formulation and strategic choice; the fifth part of the business strategy is based on the functions of strategic planning, program development and implementation of the strategy of control measures; sixth part is the research summary.The results obtained from research are mainly:Liaoning Hanwei company in a comprehensive analysis on the basis of internal and external environment, To determine the "reverse-growth" and "related diversification" two-phase business strategy,, and strategic goals for the system and the functional strategies planning, including organization and management structure, corporate culture, human resource management, technology management, financial management, planning measures in five areas, a clear goal of the Balanced Scorecard strategic management control.

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CLC: > Economic > Transportation and economic > World Factbook > China > Organization and management of transport enterprises
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