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Study on Knitwear Design Based on Fast Fashion Trend

Author: WangShi
Tutor: LiuYuanFeng
School: Beijing Institute of Clothing Technology
Course: Art of Design
Keywords: Fast-fashion Brand Product development Knitwear design
CLC: TS186.3
Type: Master's thesis
Year: 2013
Downloads: 65
Quote: 0
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Abstract


Declaring a new era of fashion consumptions, the fast-fashion industry has blown over theglobal market due to its instant reactions to the latest fashion trends and its global businessmodes. Under the impact of the fast fashion industry, practical problems shall be solved by localfashion brands on how to grasp this consumer groups, how to use local production and marketadvantages as well as to develop fast-fashion brands with both local characteristics andinternational business potential.Compares are made between cases of international fast-fashion brands and those of thedomestic ones, before discussions are given on local fashion brands’ strategies to improveproduct development and inductions are given especially from the aspect of knitwear productdesign in fast-fashion brands. Lastly a series of knitwear are designed and made as a attempt ofinnovation.

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CLC: > Industrial Technology > Light industry,handicrafts > Textile industry,dyeing and finishing industry > Knitting > All kinds of knitted fabrics > Forming the knitted fabric ( socks,gloves, clothing)
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